Especially for a reimbursement market access path, prescribers are important gate keepers: Our established Voice-of-Prescriber Studies provide first-hand insights from these critical stakeholders.
The regulatory approval of a pharmaceutical or medtech product is just the beginning. The success of your prescription product in the German market will essentially depend on prescribers or HCPs in general. They need to be aware of your innovation, repositioning, or existing product, understand and approve it, be convinced of its benefits, and prescribe or recommend it to their patients. Medical professionals are one of the most valuable source of feedback to make your product more successful. Voice-of-Prescriber studies are qualitative, highly insightful first-hand studies with relevant prescribers: Where are the pain points in the decision making and prescription process? Which aspects are most important to prescribers? How should I adjust my product to better support HCPs, their processes, and therapies?