Artificial Intelligence in Healthcare
AI will become an essential part of digital health products. We get you up to speed with the AI landscape in healthcare, help you to understand your AI potentials, and guide you through the complex – and frequently in progress – regulation.
Healthcare AI already exists.
AI in healthcare won’t be relevant “soon” or “later” – the first use cases have long been on the market.
Regulation is in progress.
While healthcare AI products are already live or in development, a complex set of regulatory requirements is developing.
AI can enrich existing products.
Most digital healthcare products will at some point profit from AI and it’s crucial for MedTechs and Pharma to explore its implementation now.
Make new products AI-ready-by-design.
When developing new health products, it’s essential to consider AI elements from the early stages.
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Empower your team to embrace the transformative power of AI, alleviating fears and uncertainties, enabling them to navigate the organizational and technological changes it brings and capitalize on extraordinary opportunities that arise from it.
Although artificial intelligence has a long history, recent applications like MidJourney or ChatGPT have sparked significant interest among businesses and consumers. While many companies are already actively incorporating AI in their products, services, and internal processes, just as many are still figuring out the relevance of artifical intelligence for their business. There was rarely a technology that was both available to so many people, who where at the same time so unprepared for it.
We bring your team up to speed, create a common understanding of what AI is (and what it isn’t), how and where it is already used, and how you, your team, and your business can benefit from different AI use cases (and also: where it simply makes no sense).
Everything your team needs to know now about AI to make informed next steps.
AI regulation varies significantly across the world. If you have an AI-powered healthcare product and aim to enter the German healthcare market, we can provide you with expert guidance.
The United States takes a more lenient approach to regulating the AI landscape, while the European Union is in the process of implementing the EU AI Act, a comprehensive legislation addressing AI. However, implementing the EU AI Act in Germany introduces additional regulatory complexities: Overlaps with national regulations including unresolved contradictions, or unclear timelines for harmonizing norms. These factors introduce uncertainty for pharmaceutical and medtech companies seeking to bring their AI-powered products to the German healthcare market. We navigate the intricate landscape of both EU and national regulations, ensuring a successful market entry for your healthcare product in Germany.
One of the most frequently asked questions in the past year, not only in healthcare, has been, “How can I incorporate AI into my product?”
It’s understandable to have a ‘fear of missing out’ on the benefits of artificial intelligence for existing healthcare products. However, it’s important to take a step back and consider whether AI is a suitable and valuable addition to your product or business as a whole, depending on a vast amount of factors, including the nature of your product, its positioning, your target audience, competition, core markets, your existing infrastructure, your development capabilities, or the data you are processing.
We specialize in evaluating your product’s AI potential, collaborating with you to create a roadmap, and providing guidance throughout the regulatory, organizational, and technical change process.
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