Innovative solutions for people with diabetes
Digitalization, miniaturization, automation, and data are transforming diabetes therapy, fundamentally changing the rules of the game – with our experience of more than 15 years in the Diabetes market, we support you in mastering these changes.
“With the rapidly evolving Digital Therapeutics landscape in Europe, it is crucial to stay on top of the latest market trends and opportunities. The Digital Oxygen team have been invaluable partners for us during this journey as we seek for opportunities to improve the lives of people living with diabetes through reimbursable, scalable Digital Therapeutics solutions in Germany and beyond.”
Hanne Langmoen
International Head of Marketing
and Commercial Operations
““Digital Oxygen really knows the diabetes market. They helped us shape the M&A business case and integration plans, backed by sharp insights and solid analysis that sped up our decision-making. More than anything, they felt like part of the team—always one step ahead and easy to work with.””
Joel Santos
ex Chief Strategy Officer
A successful product launch needs way more than a great product.
Especially in diabetes care, support quality and onboarding for new products are a decisive success factor. The circle of participants includes practices, diabetes counseling and the patient community alike. Together with our clients, we develop comprehensive go-to-market concepts and accompany the implementation: So, from A for application study to Z for admission requirements for everything is thought of.
Strong fragmentation and complex reimbursement characterize a growing diabetes market.
In addition to individual treatment processes, the market structure in terms of competition, financing and therapy capacity significantly determines the potential of new products. Based on many years of diabetes market knowledge, detailed market analyses and targeted market research, we determine the most important influencing factors for future success.
Diabetes therapy is changing – we help to find the right balance with all parties involved
The diabetes care market is characterized by the influence of many stakeholders whose roles are currently undergoing major changes. Patients are becoming more self-determined in product selection and more self-sufficient in use, physicians are consciously choosing to restrict access for industry, but continue to be the key in the prescription process. Also, insurers are more involved in product selection for their patients. Digital Oxygen helps you successfully combine these perspectives to find the right balance in your commercialization strategy.
We find the right Partner for sustainable success
Even as a manufacturer, you don’t have to solve every challenge on your own. With our many years of broad experience in the diabetes care market, we help our customers find the ideal partners to succeed in this complex and diverse environment. Based on your commercialization strategy, we define with you the decisive factors and required skill sets for potential partners – depending on which target group you want to focus on: HCP / medical practices, diabetes patients, key opinion leaders or health insurance companies.
The Diabetes market is changing due to more mature patient behavior and empowerment
Through internet consumption and experiences taken from other industries, diabetes patients are becoming more and more self-determined. Their influence in product choice is increasing. No longer does the practice team alone make therapy and product decisions. Social media and online activities are becoming increasingly important in the marketing mix. The Digital Oxygen team supports you in gaining an overview of effective, patient-focused marketing channels and in developing individualized marketing approaches based on cross-industry best practices.
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Werner Witte
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Werner Witte2026-03-09 15:12:222026-04-01 09:35:07Advanced Diabetes Technology Landscape 2026Potential Analysis
And product use validation of an insulin pump in the hospital market
The direct exchange with the point-of-care provides valuable insights into the decision-making and evaluation criteria of future users.
Sales Partner Selection
For a diabetes monitoring device
The broader the mind-set and the more precise the partnership planning, the more successful the partnership leading to increased reach and frequency in the target group.
Adjustment of the Business Strategy
For a leading manufacturer of diabetes technology products
Detailed challenging of assumptions and precise preparation of the decision-making process contribute to the successful strategy adjustment.
Clients and Partners
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