Innovative solutions for people with diabetes

Diabetes
Technology

Digitalization, miniaturization, automation, and data are transforming diabetes therapy, fundamentally changing the rules of the game – with our experience of more than 15 years in the Diabetes market, we support you in mastering these changes.

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Diabetes Technology Services

“With the rapidly evolving Digital Therapeutics landscape in Europe, it is crucial to stay on top of the latest market trends and opportunities. The Digital Oxygen team have been invaluable partners for us during this journey as we seek for opportunities to improve the lives of people living with diabetes through reimbursable, scalable Digital Therapeutics solutions in Germany and beyond.”

Hanne Langmoen

International Head of Marketing
and Commercial Operations

New Product Launch

A successful product launch needs way more than a great product.

Especially in diabetes care, support quality and onboarding for new products are a decisive success factor. The circle of participants includes practices, diabetes counseling and the patient community alike. Together with our clients, we develop comprehensive go-to-market concepts and accompany the implementation: So, from A for application study to Z for admission requirements for everything is thought of.

Potential Analyses

Strong fragmentation and complex reimbursement characterize a growing diabetes market.

In addition to individual treatment processes, the market structure in terms of competition, financing and therapy capacity significantly determines the potential of new products. Based on many years of diabetes market knowledge, detailed market analyses and targeted market research, we determine the most important influencing factors for future success.

Commercial Strategy

Diabetes therapy is changing – we help to find the right balance with all parties involved

The diabetes care market is characterized by the influence of many stakeholders whose roles are currently undergoing major changes. Patients are becoming more self-determined in product selection and more self-sufficient in use, physicians are consciously choosing to restrict access for industry, but continue to be the key in the prescription process. Also, insurers are more involved in product selection for their patients. Digital Oxygen helps you successfully combine these perspectives to find the right balance in your commercialization strategy.

Evaluation of Partnerships

We find the right Partner for sustainable success

Even as a manufacturer, you don’t have to solve every challenge on your own. With our many years of broad experience in the diabetes care market, we help our customers find the ideal partners to succeed in this complex and diverse environment. Based on your commercialization strategy, we define with you the decisive factors and required skill sets for potential partners – depending on which target group you want to focus on: HCP / medical practices, diabetes patients, key opinion leaders or health insurance companies.

Patient Focused Marketing

The Diabetes market is changing due to more mature patient behavior and empowerment

Through internet consumption and experiences taken from other industries, diabetes patients are becoming more and more self-determined. Their influence in product choice is increasing. No longer does the practice team alone make therapy and product decisions. Social media and online activities are becoming increasingly important in the marketing mix. The Digital Oxygen team supports you in gaining an overview of effective, patient-focused marketing channels and in developing individualized marketing approaches based on cross-industry best practices.

Spotlight
Publications

Advanced Diabetes Technology Landscape 2023

20. February 2023

The Advanced Diabetes Technology Landscape 2023 is an extensive overview of companies shaping the future of diabetes care.

Advanced Diabetes Technology Landscape 2022

1. November 2022

The Advanced Diabetes Technology Landscape 2022 gives a structured overview of the companies shaping the future of Diabetes Care.

Connected Diabetes Care in Hospitals (Case Study)

1. February 2022

This study examines the pain points and inefficiencies of diabetes care in German hospitals – and how there is a case for Glucometry MedTechs to disrupt the industry.

References

Potential Analysis

And product use validation of an insulin pump in the hospital market

20 interviews with nursing staff, doctors, diabetologists, quality managers and hospital management
Regulatory analysis of admission requirements
Analysis of processes and work steps in hospitals
Quantitative and qualitative validation of product benefits

The direct exchange with the point-of-care provides valuable insights into the decision-making and evaluation criteria of future users.

Sales Partner Selection

For a diabetes monitoring device

Development and assessment of a business case on the planned target group coverage
Assessment and selection of potential partners with relevant target group experience
Design of an operational model allowing smooth collaboration between the partners
Negotiations with preferred partner on terms and conditions

The broader the mind-set and the more precise the partnership planning, the more successful the partnership leading to increased reach and frequency in the target group.

Adjustment of the Business Strategy

For a leading manufacturer of diabetes technology products

Supporting the customer in the preparation of management meetings
Examine the assumptions behind the planned adjustment of the business strategy
Advisory as part of a management review and preparation of the decision meeting with international senior management

Detailed challenging of assumptions and precise preparation of the decision-making process contribute to the successful strategy adjustment.