More Than Care Apps

Digital Care and
DiPA Consulting

Digitalization is key to provide dignified care in the future: Be it with DiPAs (digital care applications) or any other digital care concept. We are actively paving the way for providers to transition into digital care.

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DiPA Canvas 2023

Consulting Services

“We were looking for expert know-how when defining the market access strategy for our digital care product. Digital Oxygen supported us with their know-how, methodologies, and workshop moderation – leading to a focused business strategy.”

Markus C. Müller

CEO

DiPA Product Strategy

Reimbursable care apps are the next evolutionary step in the digitization of care.

In the care sector, there is great need for intelligent digital tools. While many manufacturers bring innovative ideas to the table which may mitigate the massive shortages of capacity, not all are eligible as DiPA. The DiPA framework sets strict guidelines and expectations to a DiPA’s product profile. We verify to which extent existing concepts will be eligible as DiPAs and explain the regulatory environment: From technical and evidence requirements, to pricing regulations with crucial impact on the ability to launch the DiPA.

DiPA BfArM Support

Getting ready to submit for your DiPA listing can be a challenge – mastering the review process an even bigger one.

Bringing an innovative concept to paper and sufficiently describing all relevant aspects can be a challenge – as seen in the familiar DiGA fast-track process. With these learnings in mind, Digital Oxygen supports upcoming DiPA manufacturers in all their exchanges with the competent authority BfArM: From guidance before and during consultation meetings, reviews of the submission documents before send-out, and close guidance during the intense review process. Knowing that sometimes it’s not so much about what you say, but how you say it.

Digital Care Go-To-Market Advisory

There are many ways into the German care system, but not all of them fit every product equally well.

There is a strong need for innovation in the German care system. Also, there is a variety of applicable market entry paths and reimbursement options. Bringing both together and selecting the most suitable reimbursement path for a product can be complex. Digital Oxygen supports its clients with this task: By providing transparency over the different market access paths, their benefits and hurdles and time-to-market assessments in particular, e.g. direct contracts with insurers, certain SGB XI policies, or innovative care models.

Digital Care Commercial Support

On the way to use, it is important to win in all user groups.

While people in need of care and their relatives face a variety of challenges, care services as well often only have very little time for a lot of tasks. Subsequently, there is limited room for testing new digital offers. That is why it is especially important for providers of digital care solutions to stand out from the crowd. We help our clients to achieve exactly that – with viable commercial strategies to excite care recipients, relatives, and caregivers. From strategic sales and marketing optimization and best practices benchmarking, to partnership modelling and beyond.

References

DiPA Concept and Requirements

DiPA Intro for a Digital Care Start-Up

Keynote “DiPA in a Nutshell” on the opportunities of the DiPA framework and experiences in the implementation of BfArM requirements for digital applications
Guidance in the evaluation of relevant aspects for the own DiPA project
Advice during the evaluation of alternative market entry paths

DiPAs are more than just digital aids for existing care processes – with the right concept, a nursing benefit can be created and demonstrated.

Market Entry Strategy

Workshop for a Digital Care Start-Up

Preparation of a strategy workshop to define the next stage of entry into the German care market
Moderation of the leadership session and provisioning of inputs throughout the workshop day
Guidance of follow-up decision finding process

Depending on the growth stage of a digital care start-up, strategic partnerships can play an important role. The earlier a reliable partner is found, the better.

Commercial Strategy

Strategy Definition and Implementation

Review of the already implemented commercial strategy and identification of incremental improvement potential
Benchmarking of best-practices from the digital care and digital health sector
Support on defining an integrated implementation roadmap for the measures of choice

Providing care often is a choice of passion and empathy. Innovative care concepts should not omit such emotions as well as factors of burden of care.