More Than Care Apps
Digitalization is key to provide dignified care in the future: Be it with DiPAs (digital care applications) or any other digital care concept. We are actively paving the way for providers to transition into digital care.
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Ludwig Thiede
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Ludwig Thiede2023-01-16 11:30:082024-05-08 15:43:40DiPA Canvas 2023
“We were looking for expert know-how when defining the market access strategy for our digital care product. Digital Oxygen supported us with their know-how, methodologies, and workshop moderation – leading to a focused business strategy.”
Markus C. Müller
CEO
Reimbursable care apps are the next evolutionary step in the digitization of care.
In the care sector, there is great need for intelligent digital tools. While many manufacturers bring innovative ideas to the table which may mitigate the massive shortages of capacity, not all are eligible as DiPA. The DiPA framework sets strict guidelines and expectations to a DiPA’s product profile. We verify to which extent existing concepts will be eligible as DiPAs and explain the regulatory environment: From technical and evidence requirements, to pricing regulations with crucial impact on the ability to launch the DiPA.
Getting ready to submit for your DiPA listing can be a challenge – mastering the review process an even bigger one.
Bringing an innovative concept to paper and sufficiently describing all relevant aspects can be a challenge – as seen in the familiar DiGA fast-track process. With these learnings in mind, Digital Oxygen supports upcoming DiPA manufacturers in all their exchanges with the competent authority BfArM: From guidance before and during consultation meetings, reviews of the submission documents before send-out, and close guidance during the intense review process. Knowing that sometimes it’s not so much about what you say, but how you say it.
There are many ways into the German care system, but not all of them fit every product equally well.
There is a strong need for innovation in the German care system. Also, there is a variety of applicable market entry paths and reimbursement options. Bringing both together and selecting the most suitable reimbursement path for a product can be complex. Digital Oxygen supports its clients with this task: By providing transparency over the different market access paths, their benefits and hurdles and time-to-market assessments in particular, e.g. direct contracts with insurers, certain SGB XI policies, or innovative care models.
On the way to use, it is important to win in all user groups.
While people in need of care and their relatives face a variety of challenges, care services as well often only have very little time for a lot of tasks. Subsequently, there is limited room for testing new digital offers. That is why it is especially important for providers of digital care solutions to stand out from the crowd. We help our clients to achieve exactly that – with viable commercial strategies to excite care recipients, relatives, and caregivers. From strategic sales and marketing optimization and best practices benchmarking, to partnership modelling and beyond.
DiPA Concept and Requirements
DiPA Intro for a Digital Care Start-Up
DiPAs are more than just digital aids for existing care processes – with the right concept, a nursing benefit can be created and demonstrated.
Market Entry Strategy
Workshop for a Digital Care Start-Up
Depending on the growth stage of a digital care start-up, strategic partnerships can play an important role. The earlier a reliable partner is found, the better.
Commercial Strategy
Strategy Definition and Implementation
Providing care often is a choice of passion and empathy. Innovative care concepts should not omit such emotions as well as factors of burden of care.
Clients and Partners
