The right insights to make your product successful

Market Access and
Go-To-Market

Who should pay for your product in the German healthcare market? How can reimbursement be achieved?

“Who” is paying for your product or service?

Germany has one of the largest and most attractive healthcare systems in the world. However, it is also one of the most complex when it comes to market entry.

Market Insights

At Digital Oxygen, we provide the critical insights and hands-on support you need for successful Market Access and a tailored go-to-market strategy. From navigating regulatory pathways to optimizing your launch approach, we help you make the right strategic and operational decisions to unlock sustainable growth in Germany.

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Market Access Strategy

Who should pay for your product – patients, statutory health insurers, or private payers? Together, we will define the optimal Market Access and go-to-market pathway for your solution. From reimbursement strategy to stakeholder alignment, we guide you through the complexity of the German healthcare system.

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Regulation

The German healthcare market is as attractive as it is heavily regulated. We help you navigate complex regulatory requirements – from DiGA listing and pre-qualification to funding applications, data protection, and AI-specific regulation.

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Pricing, Health and Economic Benefits

Pricing in healthcare is complex – for both reimbursed and out-of-pocket models. We craft your pricing strategy and help you clearly communicate your value to ensure successful Market Access and go-to-market execution.

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Go-To-Market

Successfully launching and commercializing your digital or physical healthcare product in Germany requires more than just market entry — it demands the right timing, positioning, and execution. We support you with a tailored go-to-market strategy that aligns with your product and target audience.

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Digital Health Due Diligence

With a growing number of digital health providers, choosing the right partner or investment target is key. We deliver expert evaluations on tight timelines – from quick red flag analyses to in-depth commercial due diligence – so you can make confident, data-driven decisions.

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Artificial Intelligence

AI is rapidly becoming a core component of digital health solutions. We help you navigate the evolving healthcare AI landscape, identify the potential of your AI-driven product, and guide you through the complex – and constantly evolving – regulatory environment.

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Diabetes Technology

Digitalization, miniaturization, automation, and data are reshaping diabetes care – changing the rules of the game. With over 15 years of experience in the diabetes market, we help you navigate this transformation and turn innovation into impact.

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These are the key questions
when it comes to Market Access.

Access Path
Who is paying?

Price
How much?

Key Question
How much is better?

Let’s clarify these
questions together!

The Statutory Healthcare System in Germany

This complexity is driven by the self-governance structure defined in Social Code Book V (SGB V), the principle of benefits in kind (**Sachleistungsprinzip**), and the requirement of cost-effectiveness (**Wirtschaftlichkeitsprinzip**).

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Paths into the German Healthcare Systems

Here is a non-exhaustive overview of the Market Access pathways into the German healthcare system. If this still gives you a headache — don’t worry. We’re here to guide you through it.

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