Digital Go-To-Market - Sustainably successful market access for digital healthcare products.

DTx and go-to-market are a blue ocean to many. However, there are yet things to be learnt from the competition. We help to understand trends, pitfalls and the true potential behind the latest headlines. ⬢

Spotlight

6 Insights on “PECAN” by Vincent Erdmann

14. September 2023

In "6 Insights on PECAN" our PECAN expert Vincent Erdmann answers the most relevant questions of the PECAN process in France.

9 Insights on Sales Force Performance Boost

6. September 2023

In "9 Insights on Sales Force Performance Boost", our partner Torsten Christann answers the most relevant questions about the Sales Boost and its benefits for companies.

7 Insights on DiGA by Alexander Voigt

1. September 2023

In "7 Insights on DiGA", our DiGA expert Alexander Voigt provides answers to the most relevant questions about DiGA.

8 Insights on Prequalification

24. August 2023

In "8 Insights on Prequalification", our expert Dr. Sigrid Bender answers the most relevant questions about the prequalification process.

Insights on DiGA Fast Track and the Future of Digital Health

13. July 2023

In a recent interview, Alexander Voigt discussed the success of Germany's DiGA Fast Track program, the challenges faced by digital care applications, and the future of digital health in Germany.

MARKET ANALYSIS

Knowing your own strategy is good – understanding what happens outside your own organization is better.

The German healthcare system is currently undergoing a substantial transformation towards a digitally connected and more efficient environment. Such far-reaching developments typically put established players under pressure and create space for growth of new market entrants. In either case it is important to be aware of the short-term to long-term trends and their implications. Digital Oxygen supports its healthcare clients in understanding the true potential behind latest headlines also quantitatively and on deriving areas for own growth.

COMPETITIVE ANALYSIS

Typically, medical health products compete not only with other services, but also with already existing therapy approaches.

In many healthcare case, the need for therapy is currently increasing, as is openness to digital treatment approaches. This may prompt a large number of established and new competitors to launch their own innovative offerings on the market. In addition, competitors are now competing not only for attention at the point of care, but also in the virtual space. We help manufacturers of digital health products understand their competitors’ moves and provide in-depth analysis on the topics critical for success.

REGULATORY ANALYSIS

When launching new medical devices, regulatory requirements play a crucial role.

From an outside-in-perspective the German healthcare system appears promising but complex. Depending on the targeted sector (ambulatory care, elderly care or hospitals) very specific regulatory frameworks have evolved over the years. Additionally, a multitude of digitalization programs come on-top with own requirements. Together with a network of sector-specialists, Digital Oxygen guides its local, regional and international clients around common regulatory pitfalls for a successful digital go-to-market.

MARKET ACCESS PATH CONSULTING

In many cases there is more than one path to reimbursement – often they can be combined or build on each other.

Currently DiGA is the most prominent market access path followed for digital therapeutics in Germany. However, depending on the company’s vision and mission alternative paths may make more sense (for the moment). The German healthcare system offers various market access opportunities. We help our clients gain clear understanding of the different available paths in terms of benefits, challenges, time-to-market and cost among other relevant aspects. We also give actionable recommendations on where to start and which paths to iteratively leverage for an efficient way into reimbursement.

BUSINESS CASE MODELLING

Thorough business cases create transparency and are the key to investors’ and project sponsors’ trust

When initiating the roll-out of digital healthcare products qualitative assessments are typically taken to narrow down the number of available market access paths. Once taking the plans to actionable levels and securing corresponding funds, business case become relevant. Digital Oxygen supports its clients on developing substantial growth business cases and quantitatively underpinning these with tangible drivers. This includes editable excel models as well as visualized driver (trees) assessment. Also a neutral, 3^rd party verification of existing business cases and underlying assumptions in terms of evidence and aggressiveness as part of Commercial Due Diligence processes are among our services.