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Sustainably successful market access for digital healthcare products.

Digital Go To Market

DTx and go-to-market are a blue ocean to many. However, there are yet things to be learnt from the competition. We help to understand trends, pitfalls and the true potential behind the latest headlines. ⬢

Spotlight

DiPA Canvas 2023

16. January 2023
With the DiPA Canvas, Digital Oxygen provides a straight-forward tool for the self-assessment of essential questions for any DiPA manufacturer.
Read more
https://digital-oxygen.com/wp-8d81a-content/uploads/2023/01/digital-oxygen-publications-dipa-canvas-preview.jpg 1263 2400 diox_admin https://digital-oxygen.com/wp-8d81a-content/uploads/2022/05/Digital-Oxygen-–-Logo.svg diox_admin2023-01-16 11:30:082023-01-22 11:52:05DiPA Canvas 2023

DiGA Canvas 2023

1. January 2023
The DiGA Canvas is a comprehensive tool to assess the crucial questions, challenges, and requirements for your DiGA.
Read more
https://digital-oxygen.com/wp-8d81a-content/uploads/2023/01/digital-oxygen-publications-diga-canvas-preview.jpg 1263 2400 diox_admin https://digital-oxygen.com/wp-8d81a-content/uploads/2022/05/Digital-Oxygen-–-Logo.svg diox_admin2023-01-01 12:00:002023-01-22 11:50:03DiGA Canvas 2023

Pharma and the 4D – Opportunity or Threat?

16. November 2022
In this article, Torsten Christann comments on the importance, opportunities, and downsides of data for the pharma industry's future business models.
Read more
https://digital-oxygen.com/wp-8d81a-content/uploads/2023/01/digital-oxygen-publications-pharma-and-4d-opinion-en.jpg 1263 2400 diox_admin https://digital-oxygen.com/wp-8d81a-content/uploads/2022/05/Digital-Oxygen-–-Logo.svg diox_admin2022-11-16 21:30:192023-01-25 18:18:25Pharma and the 4D – Opportunity or Threat?

Advanced Diabetes Technology Landscape 2022

1. November 2022
The Advanced Diabetes Technology Landscape 2022 gives a structured overview of the companies shaping the future of Diabetes Care.
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https://digital-oxygen.com/wp-8d81a-content/uploads/2023/01/digital-oxygen-publications-advanced-diabetes-technology-2022.jpg 1263 2400 diox_admin https://digital-oxygen.com/wp-8d81a-content/uploads/2022/05/Digital-Oxygen-–-Logo.svg diox_admin2022-11-01 12:00:002023-01-22 11:53:06Advanced Diabetes Technology Landscape 2022

DiGA Partnerships: Start-ups Meet Corporates

5. October 2022
There is a trend of DiGA start-ups looking for corporate partners and vice versa. But why?
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https://digital-oxygen.com/wp-8d81a-content/uploads/2023/01/digital-oxygen-diga-partnerships-storyboard.jpg 1263 2400 diox_admin https://digital-oxygen.com/wp-8d81a-content/uploads/2022/05/Digital-Oxygen-–-Logo.svg diox_admin2022-10-05 12:56:192023-01-23 10:10:02DiGA Partnerships: Start-ups Meet Corporates
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Some Of Our

Go to Market Services

MARKET ANALYSIS

Knowing your own strategy is good – understanding what happens outside your own organization is better.

The German healthcare system is currently undergoing a substantial transformation towards a digitally connected and more efficient environment. Such far-reaching developments typically put established players under pressure and create space for growth of new market entrants. In either case it is important to be aware of the short-term to long-term trends and their implications. Digital Oxygen supports its healthcare clients in understanding the true potential behind latest headlines also quantitatively and on deriving areas for own growth.

Digital Healthcare - Digital Oxygen

COMPETITIVE ANALYSIS

Typically, medical health products compete not only with other services, but also with already existing therapy approaches.

In many healthcare case, the need for therapy is currently increasing, as is openness to digital treatment approaches. This may prompt a large number of established and new competitors to launch their own innovative offerings on the market. In addition, competitors are now competing not only for attention at the point of care, but also in the virtual space. We help manufacturers of digital health products understand their competitors’ moves and provide in-depth analysis on the topics critical for success.

Digital Healthcare - Digital Oxygen

REGULATORY ANALYSIS

When launching new medical devices, regulatory requirements play a crucial role.

From an outside-in-perspective the German healthcare system appears promising but complex. Depending on the targeted sector (ambulatory care, elderly care or hospitals) very specific regulatory frameworks have evolved over the years. Additionally, a multitude of digitalization programs come on-top with own requirements. Together with a network of sector-specialists, Digital Oxygen guides its local, regional and international clients around common regulatory pitfalls for a successful digital go-to-market.

Digital Healthcare - Digital Oxygen

MARKET ACCESS PATH CONSULTING

In many cases there is more than one path to reimbursement – often they can be combined or build on each other.

Currently DiGA is the most prominent market access path followed for digital therapeutics in Germany. However, depending on the company’s vision and mission alternative paths may make more sense (for the moment). The German healthcare system offers various market access opportunities. We help our clients gain clear understanding of the different available paths in terms of benefits, challenges, time-to-market and cost among other relevant aspects. We also give actionable recommendations on where to start and which paths to iteratively leverage for an efficient way into reimbursement.

Digital Healthcare - Digital Oxygen

BUSINESS CASE MODELLING

Thorough business cases create transparency and are the key to investors’ and project sponsors’ trust

When initiating the roll-out of digital healthcare products qualitative assessments are typically taken to narrow down the number of available market access paths. Once taking the plans to actionable levels and securing corresponding funds, business case become relevant. Digital Oxygen supports its clients on developing substantial growth business cases and quantitatively underpinning these with tangible drivers. This includes editable excel models as well as visualized driver (trees) assessment. Also a neutral, 3rd party verification of existing business cases and underlying assumptions in terms of evidence and aggressiveness as part of Commercial Due Diligence processes are among our services.

Digital Healthcare - Digital Oxygen

Some Of Our

References

  • MARKET ACCESS OPTIONS INTO THE GERMAN HEALTHCARE MARKET FOR A DIGITAL PHYSIO-THERAPEUTIC PROGRAMM
  • COMMERCIAL ASSESSMENT TO ACQUIRE AN ONLINE MEDICAL RETAILER FOR AN INTERNATIONAL MEDTECH COMPANY
  • Digital Diabetes Landscape AS PART OF AN OMNICHANNEL PILOT FOR A MULTI-NATIONAL. DIABETES CARE COMPANY

Torsten Christann

Partner

healthcare@diox.de
+49 (0) 172 4543 310

Clients and Partners

 

Abbott

Becton Dickinson

Bitkom

BOYDSense

Coloplast

Deyan7

enlivio

enovis

Hello Better

Janssen

Jobelius

Korian

Lifescan

nui

Profil Institut

ResMed

SVDGV

Smoke Free

Tioli

tun

ucura

vitadio

Vitolus

White Label Advisory

Ypsomed

ZOLL Itamar

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