DiGA Partnerships: Start-ups Meet Corporates
There is a trend of DiGA start-ups looking for corporate partners and vice versa. But why? Let’s take one step back: On the one hand, patients can request DiGAs directly from their health insurance. On the other hand, DiGAs can be prescribed by health care professionals.
To address both of these options, different capabilities are required, such as:
- An efficient sales organisation to cater prescribers
- Expertise with digital sales channels to address patients and manage their prescription journey
- Dedicated support for both groups
Capabilities for which start-ups and corporates can complement eacher other.