Successful Commercialization

Go-to-Market
Germany

Successfully launching and commercializing your (digital or physical) healthcare product in the German market can be a challenge. We support you in your successful go-to-market.

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Go-to-Market Services

Sales Strategy

Especially if you are not yet active in the German market, it can be tough to understand your sales options.

Should you establish your own sales operations, team-up with local sales partners, outsource sales entirely to third-parties? How should you address and approach prescribers, and does it make sense to spend the money for patient-facing sales activities? We outline and assess your options, so that you can choose a sales approach that fits your situation.

Distribution Strategy

How will your product reach customers and patients? With a variety of logistics options for the German market, the right distribution strategy can enable significant savings, higher customer satisfaction and: Shorter time-to-market.

The logistics around your healthcare product depend on a variety of factors: Do you have physical presences in Germany, existing sales and distribution partners, and established distribution and return processes? Are you prequalified for the German market? We assess your options, uncover your optimization potential, and find the right distribution strategy.

Marketing Strategy

The German healthcare market is highly competitive, with a variety of stakeholders, strong marketing regulation and constraints, and one scarce resource: Attention.

We have vast experience with the go-to-market of medtech and pharma products, both digital and traditional or physical, respectively. We make sure that you know your stakeholders, understand the regulatory framework – like the Heilmittelwerbegesetz that regulates patient and HCP communication – and jointly define your marketing strategy: From the competitive landscape to your specific messaging.

Partner Selection

Whether it’s sales, distribution, marketing, or even software development, we have reliable and experienced partners right for your specific challenge.

Digital Oxygen is your central partner for bringing healthcare products to the German market and making them successful. For specific challenges, we leverage a network of specialized, experienced, and reliable partners that we recommend or find for you based on your specific situation.