Value Proposition Development
One of the biggest challenges for start-ups is to frame the own business model in a compelling way to investors, e.g. by finding an attractive niche. For a globally active telco start-up, we did exactly that: We structurally assessed their competitive environment, assets and capabilities, dependencies, and, moreover, the pain points of their peers: The result is a value proposition that promises to relieve lots of pain in the telco industry.
What have we learned? Sure, you need to profoundly understand the industry you are tackling – but more important is the famous “one step back” to see which market position makes sense in the big picture.