Healthcare
The increasing digitalization of the healthcare sector is challenging both users and medtech manufacturers. We structure their digital transformation and support our customers in successfully balancing medical and digital requirements. ⬢
Some Of
Our Healthcare Services
Market Potential
The German healthcare market is shaped by strong fragmentation and complex reimbursement policies. The market potential of new products is further determined by individual patient profiles and treatment processes. Based on market analysis and application studies, we determine the most important success factors and support our clients with their product development.
Studies of Product in Use
Workflows in medical treatment are complex due to many specific and detailed steps and various stakeholders. We develop clear workflows, compare the application of different product solutions, and help with the implementation of our findings. This way, our customers gain an understanding of their products’ application in a real-world setting and the individual needs of their end customers.
Product Launch
A successful product launch needs more than a great product. Especially in the healthcare sector, quality of customer support and the onboarding of all stakeholders are essential. We develop a go-to-market concept for our customers and accompany its implementation.
Healthcare IoT
Interconnected measurement solutions and automated data analysis offer great opportunities in medical treatment. Unfortunately, there is no off-the-shelf solution for IoT healthcare projects – each one is unique. That’s why we support our customers from the first development of use cases, the business case, and strategy, to the selection of cooperation partners, implementation, and launch.
Digital Strategy
Digitalization of the healthcare sector leads to blurred boundaries between pure hardware and software providers. We support our customers in developing a clear vision, in positioning themselves in the market, and in the adaptation of their corporate structure depending on their product portfolio.
Your Next Project
How can we support you with your current challenges? Let’s have a chat.
Some Of
Our Projects
Workflows
The development of medical devices focuses on therapeutic benefits. But what about user experience and obstacles during the daily treatment? In this project, we visited medical facilities to gain insights on treatment workflows and product usage. Our customer was able to use these insights to optimize its customer support and adapt its information structures.
What we learned? Compatibility between software and measurement devices is key – and often missing.
Market Potential
To determine the true market potential of a product, it is important to consider potential application processes. In this project, we determined the market potential of a medical device that had already been successfully introduced on other markets – specifically by interviewing various stakeholders to get the full picture.
What we learned? People in medical care are never bored. It therefore requires some persistence to get all relevant stakeholders to the table for an interview.
Market Entry Study
The right positioning is just as important for the introduction of a new product as the product itself. In this project, we have determined the application potential of a medical product in our customer’s target market. We examined the current treatment procedures and provided an overview of advantages and disadvantages of the new product application based on stakeholder interviews.
What we learned? A great product is good. Getting your user’s feedback is always better.
