Healthcare

With the introduction of DiGA (Digital Health Applications), Germany is taking on a leading position in digital healthcare.

This new category of apps represents a major opportunity to improve digital patient treatment in the statutory health systems. Digital Oxygen is the one-stop-shop for your DiGA: From assessing your digital product concept to navigating you through the submission process.

After Digital Health Applications (DiGA), Digital Care Applications (DiPA) will now find their way into care.

There is already a lot to do for potential providers. During this time, we support companies in making their future digital care application and related value propositions fit for the known requirements and explain the background and goals of the Digital Supply and Care Modernization Act (DVPMG).

If you want to launch a new digital health product as a MedTech or pharmaceutical company, there are many challenges to overcome.

The same applies if you are already represented on the market and want to expand your position. With our extensive industry knowledge and expert network at the point-of-care, Digital Oxygen helps providers to better understand the German healthcare system.

The German healthcare market is shaped by strong fragmentation and complex reimbursement policies.

The market potential of new products is further determined by individual patient profiles and treatment processes. Based on market analysis and application studies, we determine the most important success factors and support our clients with their product development.

Workflows in medical treatment are complex due to many specific and detailed steps and various stakeholders.

We develop clear workflows, compare the application of different product solutions, and help with the implementation of our findings. This way, our customers gain an understanding of their products’ application in a real-world setting and the individual needs of their end customers.

A successful product launch needs more than a great product.

Especially in the healthcare sector, quality of customer support and the onboarding of all stakeholders are essential. We develop a go-to-market concept for our customers and accompany its implementation.

Interconnected measurement solutions and automated data analysis offer great opportunities in medical treatment.

Unfortunately, there is no off-the-shelf solution for IoT healthcare projects – each one is unique. That’s why we support our customers from the first development of use cases, the business case, and strategy, to the selection of cooperation partners, implementation, and launch.

Digitalization of the healthcare sector leads to blurred boundaries between pure hardware and software providers.

We support our customers in developing a clear vision, in positioning themselves in the market, and in the adaptation of their corporate structure depending on their product portfolio.