Healthcare
The increasing digitalization of the healthcare sector is challenging both users and medtech manufacturers. We structure their digital transformation and support our customers in successfully balancing medical and digital requirements. ⬢
Digital Healthcare Applications
DIGA CONSULTING
DiGA – More Than Medical Apps.
With the introduction of DiGA (Digital Health Applications), Germany is taking on a leading position in digital healthcare. This new category of apps represents a major opportunity to improve digital patient treatment in the statutory health systems. Digital Oxygen is the one-stop-shop for your DiGA: From assessing your digital product concept to navigating you through the submission process.
Some of Our
Healthcare Services
DiGA Consulting
With the introduction of DiGA (Digital Health Applications), Germany is taking on a leading position in digital healthcare.
This new category of apps represents a major opportunity to improve digital patient treatment in the statutory health systems. Digital Oxygen is the one-stop-shop for your DiGA: From assessing your digital product concept to navigating you through the submission process.
Selected Resources
DiPA Consulting
After Digital Health Applications (DiGA), Digital Care Applications (DiPA) will now find their way into care.
There is already a lot to do for potential providers. During this time, we support companies in making their future digital care application and related value propositions fit for the known requirements and explain the background and goals of the Digital Supply and Care Modernization Act (DVPMG).
HCP Voice-of-Customer
If you want to launch a new digital health product as a MedTech or pharmaceutical company, there are many challenges to overcome.
The same applies if you are already represented on the market and want to expand your position. With our extensive industry knowledge and expert network at the point-of-care, Digital Oxygen helps providers to better understand the German healthcare system.
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Healthcare IoT
Interconnected measurement solutions and automated data analysis offer great opportunities in medical treatment.
Unfortunately, there is no off-the-shelf solution for IoT healthcare projects – each one is unique. That’s why we support our customers from the first development of use cases, the business case, and strategy, to the selection of cooperation partners, implementation, and launch.
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Digital Strategy
Digitalization of the healthcare sector leads to blurred boundaries between pure hardware and software providers.
We support our customers in developing a clear vision, in positioning themselves in the market, and in the adaptation of their corporate structure depending on their product portfolio.
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Some of Our
Projects
Workflows
The development of medical devices focuses on therapeutic benefits. But what about user experience and obstacles during the daily treatment? In this project, we visited medical facilities to gain insights on treatment workflows and product usage. Our customer was able to use these insights to optimize its customer support and adapt its information structures.
What we learned? Compatibility between software and measurement devices is key – and often missing.
Market Potential
To determine the true market potential of a product, it is important to consider potential application processes. In this project, we determined the market potential of a medical device that had already been successfully introduced on other markets – specifically by interviewing various stakeholders to get the full picture.
What we learned? People in medical care are never bored. It therefore requires some persistence to get all relevant stakeholders to the table for an interview.
Market Entry Study
The right positioning is just as important for the introduction of a new product as the product itself. In this project, we have determined the application potential of a medical product in our customer’s target market. We examined the current treatment procedures and provided an overview of advantages and disadvantages of the new product application based on stakeholder interviews.
What we learned? A great product is good. Getting your user’s feedback is always better.
Torsten Christann
Partner
