Digital Healthcare Applications
DiGA Consulting
DiGA – More Than Medical Apps.
With the introduction of DiGA (Digital Health Applications), Germany is taking on a leading position in digital healthcare. This new category of apps represents a major opportunity to improve digital patient treatment in the statutory health systems. Digital Oxygen is the one-stop-shop for your DiGA: From assessing your digital product concept to navigating you through the submission process.
Whitepaper:
DiGA In A Nutshell.
This DiGA whitepaper maps your way to a commercially successful DiGA (Digital Health Application / Digitale Gesundheitsanwendung). We have summarized the challenges and success factors from the listing in the DiGA directory to the go-to-market and distribution, to pricing negotiations with health insurers.
Don’t worry, it’s free.
Some Of
Our DiGA Services
DiGA-Fast-Track Guidance
Despite detailed guidance from the Federal Institute for Drugs and Medical Devices, the DiGA fast-track approval process awaits with many unsolved questions. Getting the application on the way is complex and time-consuming, often more so than expected. We guide our clients through the pitfalls and tackle administrative hurdles together – supported by our strong network of medical and regulatory experts.
DiGA Specification Analysis
First digital medical appliances are on their way to the patients and many more will follow. We check whether our clients’ applications meet all requirements from usability to data privacy and regulatory demands for a smooth (preliminary) approval process.
Relaunch of Existing Products
There are many fantastic health applications and services out there. Unfortunately, they are often built without DiGA approval in mind. Even established and successful products need a revamp to comply with DiGA regulation. Together with our clients, we build the concept, define the roadmap, and translate DiGA requirements into user stories.
DiGA Go-To-Market Advice
Physicians have little time per patient and many topics to discuss – counselling their patients on available DiGAs is not necessarily one of them. In consequence, patients are left with an overwhelming number of digital offerings. We help our clients to stand out from the crowd – with viable go-to-market strategies to excite patients as well as healthcare professionals.
Economic Benefit And Pricing
For long-term success, a DiGA needs to achieve an adequate reimbursement price. To be willing to reimburse it, health insurers need to be convinced that the DiGA does not just help the patient “somehow”, but that there are clear benefits that insurers themselves can profit from. We model the insurers’ cost savings and help our clients identify economic arguments through the DiGA, making sure that our clients are optimally prepared for all upcoming negotiations.
Axel Meiling is your contact for all DiGA questions.
Axel Meiling | Partner
“The first step to reimbursement is to get listed in the DiGA directory – but that does not make a successful DiGA. In a next step, physicians and patients must be convinced to sustainably integrate the offer into their every-day work and life. And finally, long-term commercial success requires the DiGA to provide economic benefits for health insurers.”
Axel Meiling, Partner At Digital Oxygen
