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More Than Medical Apps.

DIGA Consulting

With the in-house experiences from multiple DiGA projects, Digital Oxygen is the one-stop-shop for all manufacturers: From strategy to implementation and commercialization are we successfully supporting our clients. Same counts for future DiHAs (Digital Health Applications). ⬢

Spotlight

DiGA Canvas 2023

1. January 2023
The DiGA Canvas is a comprehensive tool to assess the crucial questions, challenges, and requirements for your DiGA.
Read more
https://digital-oxygen.com/wp-8d81a-content/uploads/2023/01/digital-oxygen-publications-diga-canvas-preview.jpg 1263 2400 diox_admin https://digital-oxygen.com/wp-8d81a-content/uploads/2022/05/Digital-Oxygen-–-Logo.svg diox_admin2023-01-01 12:00:002023-01-22 11:50:03DiGA Canvas 2023

Pharma and the 4D – Opportunity or Threat?

16. November 2022
In this article, Torsten Christann comments on the importance, opportunities, and downsides of data for the pharma industry's future business models.
Read more
https://digital-oxygen.com/wp-8d81a-content/uploads/2023/01/digital-oxygen-publications-pharma-and-4d-opinion-en.jpg 1263 2400 diox_admin https://digital-oxygen.com/wp-8d81a-content/uploads/2022/05/Digital-Oxygen-–-Logo.svg diox_admin2022-11-16 21:30:192023-01-25 18:18:25Pharma and the 4D – Opportunity or Threat?

DiGA Partnerships: Start-ups Meet Corporates

5. October 2022
There is a trend of DiGA start-ups looking for corporate partners and vice versa. But why?
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https://digital-oxygen.com/wp-8d81a-content/uploads/2023/01/digital-oxygen-diga-partnerships-storyboard.jpg 1263 2400 diox_admin https://digital-oxygen.com/wp-8d81a-content/uploads/2022/05/Digital-Oxygen-–-Logo.svg diox_admin2022-10-05 12:56:192023-01-23 10:10:02DiGA Partnerships: Start-ups Meet Corporates
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Some of Our

DiGA Services

DiGA FAST-TRACK GUIDANCE

Despite the authority’s DiGA guide, the DiGA fast-track process still holds a multitude of implementation complexities.

The DiGA guide provides good orientation across BfArM’s regulatory requirements. However, the complexity often only becomes apparent during the implementing stage e.g. when working on accessibility, interoperability, data protection and security, ISO compliance and DiGA billing. Digital Oxygen supports its clients in compliant product development, preparation and execution of meetings with BfArM and preparation of all submission documents.

DiGA VALUE PROPOSTION DESIGN

A DiGA can only be as good as the underlying value proposition and product strategy.

As for any digital product, for DiGAs the key to success is a coherent product offering. This can be a well-thought feature portfolio within the application, but may also include on-top service offerings. Furthermore, in reality there are often dependencies to other already existing products or technically related products in other markets. With the official DiGA directory getting more and more crowded, a concise USP towards healthcare professionals as well as patients gains even more relevance. We support future DiGA manufacturers on defining suitable value propositions and give guidance on how to avoid common mistakes.

ECONOMIC BENEFITS & PRICING

For sustainable success a deliberate and strategic DiGA pricing approach is key.

The DiGA pricing framework already regulates various reimbursement aspects such as price groups, maximum amounts and threshold values in great detail. However, further aspects such as expected economic advantages for statutory health insurers or reimbursement amounts of comparable products are also subject of SHI price negotiations. Based on Digital Oxygen experience, we advise to address these issues at an early stage in order to be able to generate relevant data as part of your evidence generation strategy.

PATIENT FACING COMMER-CIALIZATION

Patients play a crucial role for DiGA’s sales success – digital wins

Unlike traditional medical products, patients play a crucial role in DiGA sales. Following the main digital functionality, directly convertible patient awareness can be generated via digital sales channels. With an existing indication, prescriptions may even be issued without an additional HCP visit. The Digital Oxygen team supports DiGA manufacturers in gaining an overview of effective patient-facing distribution channels and developing individualized commercialization strategies based on best practices.

HCP-FACING COMMER-CIALIZATION

Practices remain key to patient access and sustainable prescription volumes – addressing them is costly.

As prescribers and in many cases also co-users of DiGAs, healthcare professionals will remain a fundamental part of a successful DiGA sales strategy. After specialist offices, the sales focus of DiGA providers is now increasingly shifted towards General Practitioners. However, only in a few cases it makes sense to address them via a dedicated sales force. We support our customers in sustainably aligning their medical office-facing commercialization strategy – either via sales partnerships or through effective use of alternative communication means.

IT FORENSICS

Providing adequate data protection is a major challenge in the DiGA listing process.

Due to prominent hacks, data security and protection related to DiGA have become a topic receiving widespread public attention. We run IT forensics for our clients and check that there is no accidental transfer of personal data to servers outside of Europe which could endanger the DiGA’s listing success. Because who would have thought that using a Google font can already disqualify you from becoming a DiGA?

Digital Healthcare - Digital Oxygen

Some Of Our

References

WHITEPAPER:
DIGA SUCCESS FACTORS

This DiGA whitepaper maps your way to a commercially successful DiGA (Digital Health Application / Digitale Gesundheitsanwendung). We have summarized the challenges and success factors from the listing in the DiGA directory to the go-to-market and distribution, to pricing negotiations with health insurers.

Download Now Get In Touch

Don’t worry, it’s free.

Alexander Voigt

Healthcare Expert

diga@diox.de
+49 (0) 151 4671 9665

Clients and Partners

 

Abbott

Becton Dickinson

Bitkom

BOYDSense

Coloplast

Deyan7

enlivio

enovis

Hello Better

Janssen

Jobelius

Korian

Lifescan

nui

Profil Institut

ResMed

SVDGV

Smoke Free

Tioli

tun

ucura

vitadio

Vitolus

White Label Advisory

Ypsomed

ZOLL Itamar

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