DIGA Consulting

A DiGA can only be as good as the underlying value proposition and product strategy.

As for any digital product, for DiGAs the key to success is a coherent product offering. This can be a well-thought feature portfolio within the application, but may also include on-top service offerings. Furthermore, in reality there are often dependencies to other already existing products or technically related products in other markets. With the official DiGA directory getting more and more crowded, a concise USP towards healthcare professionals as well as patients gains even more relevance. We support future DiGA manufacturers on defining suitable value propositions and give guidance on how to avoid common mistakes.

For sustainable success a deliberate and strategic DiGA pricing approach is key.

The DiGA pricing framework already regulates various reimbursement aspects such as price groups, maximum amounts and threshold values in great detail. However, further aspects such as expected economic advantages for statutory health insurers or reimbursement amounts of comparable products are also subject of SHI price negotiations. Based on Digital Oxygen experience, we advise to address these issues at an early stage in order to be able to generate relevant data as part of your evidence generation strategy.

Patients play a crucial role for DiGA’s sales success – digital wins

Unlike traditional medical products, patients play a crucial role in DiGA sales. Following the main digital functionality, directly convertible patient awareness can be generated via digital sales channels. With an existing indication, prescriptions may even be issued without an additional HCP visit. The Digital Oxygen team supports DiGA manufacturers in gaining an overview of effective patient-facing distribution channels and developing individualized commercialization strategies based on best practices.

Practices remain key to patient access and sustainable prescription volumes – addressing them is costly.

As prescribers and in many cases also co-users of DiGAs, healthcare professionals will remain a fundamental part of a successful DiGA sales strategy. After specialist offices, the sales focus of DiGA providers is now increasingly shifted towards General Practitioners. However, only in a few cases it makes sense to address them via a dedicated sales force. We support our customers in sustainably aligning their medical office-facing commercialization strategy – either via sales partnerships or through effective use of alternative communication means.