{"id":22918,"date":"2023-08-16T11:30:00","date_gmt":"2023-08-16T09:30:00","guid":{"rendered":"https:\/\/digital-oxygen.com\/?p=22918"},"modified":"2023-08-22T08:40:58","modified_gmt":"2023-08-22T06:40:58","slug":"apotheken-und-digitalisierung","status":"publish","type":"post","link":"https:\/\/digital-oxygen.com\/de\/apotheken-und-digitalisierung\/","title":{"rendered":"Apotheken und Digitalisierung"},"content":{"rendered":"<div  class='flex_column av-2idyvhy-7048137adfdd9beb3a296bea464527c4 av_one_half  avia-builder-el-0  el_before_av_two_fifth  avia-builder-el-first  do_publication_lp_content_container first flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lfscma05-fd0d8b5bb3fab6aa6d187b8786958c70\">\n.avia-image-container.av-lfscma05-fd0d8b5bb3fab6aa6d187b8786958c70 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-lfscma05-fd0d8b5bb3fab6aa6d187b8786958c70 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-lfscma05-fd0d8b5bb3fab6aa6d187b8786958c70 av-styling-no-styling avia-align-center  avia-builder-el-1  el_before_av_textblock  avia-builder-el-first  do_publication_lp_content_image'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-22919 avia-img-lazy-loading-not-22919 avia_image ' src=\"https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2023\/08\/230814_Einzelpost_PM-Report-16.png\" alt='' title=''  height=\"1265\" width=\"2406\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2023\/08\/230814_Einzelpost_PM-Report-16.png 2406w, https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2023\/08\/230814_Einzelpost_PM-Report-16-300x158.png 300w, https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2023\/08\/230814_Einzelpost_PM-Report-16-1030x542.png 1030w, https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2023\/08\/230814_Einzelpost_PM-Report-16-768x404.png 768w, https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2023\/08\/230814_Einzelpost_PM-Report-16-1536x808.png 1536w, https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2023\/08\/230814_Einzelpost_PM-Report-16-2048x1077.png 2048w, https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2023\/08\/230814_Einzelpost_PM-Report-16-1500x789.png 1500w, https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2023\/08\/230814_Einzelpost_PM-Report-16-705x371.png 705w\" sizes=\"(max-width: 2406px) 100vw, 2406px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-ld00yh9d-6bad229b3acc09722ef59f76e09a103a '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock do_publication_lp_content_title'  itemprop=\"text\" ><h2 style=\"text-align: left;\">Augen auf und durch: Auch mit dem Kopf im Sand ist morgen morgen.<\/h2>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-ld011zqz-d6590fc7387654e756801cd57ed9b0a7 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock do_publication_lp_content_text'  itemprop=\"text\" ><p>Sch\u00f6n, dass Sie sich selbst mitten in der Urlaubszeit, wohl entweder bei sengender Hitze oder Starkregen, die Zeit f\u00fcr unseren zweiw\u00f6chentlichen Streifzug durch meine Digital Health Notizen nehmen. So viel kann ich vorwegnehmen: Die Berliner waren nicht die einzigen, die sich in letzter Zeit recht verwundert die Augen gerieben haben.<\/p>\n<p>Ja, so ein Sommerloch bringt dann und wann wahre Juwelen hervor. Verst\u00e4ndlich: Wenn die Politik Pause macht, Unternehmen herunterfahren und man selbst etwas zur Ruhe kommt \u2013 wenn also einfach wenig Berichtenswertes passiert \u2013 treibt die Absurdit\u00e4t bunte, nach Aufmerksamkeit heischende Bl\u00fcten. W\u00e4hrend sich die Berliner L\u00f6winnen-Jagd letztlich als eine fehlgedeutete Eber-Erscheinung entpuppte, und ich all die immer schrilleren Zeitungsaufmacher Tag f\u00fcr Tag nach Kr\u00e4ften auszublenden versuchte, haben es drei Meldungen dann doch \u00fcber meine Wahrnehmungsschwelle geschafft.<\/p>\n<p>Aber machen wir zun\u00e4chst einen gro\u00dfen Schritt zur\u00fcck: Was haben Videotheken, Reiseb\u00fcros, Buchl\u00e4den, Bank- und Postfilialen gemeinsam? Auf den ersten Blick ist wohl allen gemein, dass es von ihnen inzwischen deutlich weniger als fr\u00fcher gibt und \u2013 das w\u00e4re meine Annahme \u2013 dass der letzte Besuch auch bei Ihnen schon ein Weilchen her sein d\u00fcrfte. Viel interessanter aber: Vor nicht einmal 20 Jahren waren Videotheken neben dem linearen Fernsehen der zweite gro\u00dfe Pfeiler der heimischen Abendunterhaltung. Bankfilialen waren lange Zeit der einzige Ort, um \u00dcberweisungen abzugeben und die gro\u00dfen Postfilialen das morgendliche Ziel, um verpasste Pakete abzuholen. B\u00fccher bestellte man einen gro\u00dfen Teil seines Lebens an einen Tag im Laden, holte sie tags darauf ebendort ab, und die Urlaubsplanung \u00fcberlies man nicht selten dem freundlichen Personal im Reiseb\u00fcro. Sprich: Der Zugang zu Wissen, zu Mobilit\u00e4t, zu Unterhaltung, gar zu Geld war f\u00fcr sehr, sehr lange Zeit ein \u201eBrick-and-Mortar\u201c-Gesch\u00e4ft \u2013 er fand \u00fcber das Betreten eines Gesch\u00e4ftes aus \u201eZiegeln und M\u00f6rtel\u201c statt. Was also ist in der Zwischenzeit passiert? Ganz technokratisch: Das Internet erm\u00f6glichte die Virtualisierung vieler Brick-and-Mortar-Angebote. Filme streamt man heute, Geld \u00fcberweist man via Onlinebanking, Fotos bestellt man \u2013 wenn \u00fcberhaupt \u2013 online oder druckt vor Ort in der Drogerie, Reisen bucht man zeitgleich auf Couch und Tablet, und B\u00fccher bestellen viele von uns bei Amazon und Konsorten. Nun mag man es gut oder schlecht finden, dass es weniger Videotheken, Bankfilialen oder Buchl\u00e4den gibt. Fest steht: W\u00fcrden nicht sehr, sehr viele Menschen diese Angebote nutzen, h\u00e4tte es diese Ver\u00e4nderung nie gegeben. Denn was im Kern wirklich passiert ist, ist schlicht die Entwicklung von Angeboten, die die Bed\u00fcrfnisse der Konsumenten besser erf\u00fcllen: Kein Angebot ohne Nachfrage.<\/p>\n<p>Doch genug der Abschweifung: Kommen wir zu den besagten drei Meldungen und meinem eigentlichen Thema in dieser Woche: Apotheken.<\/p>\n<p>Meldung Nummer eins: Der ABDA (die Bundesvereinigung Deutscher Apothekenverb\u00e4nde) spricht sich ausdr\u00fccklich gegen eigene Apps der Krankenkassen zur Verwaltung und Einl\u00f6sung von e-Rezepten aus \u2013 denn das k\u00f6nnte zu einem Wildwuchs f\u00fchren, der den Kassen eine Steuerung der Versorgung erm\u00f6glichen k\u00f6nnte. Meldung Nummer zwei: Nach einem Urteil des Landgerichts Berlin darf der Medikamenten-Lieferservice Mayd nun nicht mehr an Sonn- und Feiertagen ausliefern, weil hierdurch nach dem Laden\u00f6ffnungs- und Feiertagsgesetz die \u201e\u00e4u\u00dfere Ruhe des Tages gest\u00f6rt wird\u201c, anders als z. B. bei Essenslieferdiensten. Und Meldung Nummer drei \u2013 \u00fcber die ich bei meiner weiteren Recherche gestolpert bin: Das Bundesgesundheitsministerium muss nun festlegen, welche Pauschale Apotheken von den gesetzlichen Krankenkassen f\u00fcr die Finanzierung der e-Rezept Infrastruktur erhalten, weil man sich auch nach langen Verhandlungen nicht darauf einigen konnte.<\/p>\n<p>Mein erster Gedanke: Wollen wir\u2019s mit der Digitalisierung vielleicht doch einfach lassen?<br \/>\nNat\u00fcrlich nicht, aber lassen Sie mich zusammenfassen: Die Krankenkassen stellen sich bei der Unterst\u00fctzung der Apotheken beim e-Rezept-Infrastruktur quer, die Apotheken blocken aus Angst vor der Online-Konkurrenz und der m\u00f6glichen \u201eVersorgungssteuerung durch Krankenkassen\u201c, und nach aktueller Rechtsprechung scheint es attraktiver zu sein, dass Menschen an Sonn- und Feiertagen f\u00fcr Paracentamol und Pflaster die Notaufnahmen fluten, als Apotheken (freiwillig) auch au\u00dferhalb der Laden\u00f6ffnungszeiten liefern zu lassen.<\/p>\n<p>Jetzt k\u00f6nnte ich \u2013 wie so oft schon zuvor \u2013 ein Klagelied anstimmen: \u201eKooperiert doch \u2013 sonst kriegen wir das nicht hin mit der Digitalisierung.\u201c \u201eH\u00f6rt auf, Euch im Weg zu stehen, das geht zu Lasten der Versorgung.\u201c \u201eInvestiert Zeit und Energie doch lieber in Innovation.\u201c \u2013 aber seien wir ehrlich: Das nutzt sich ab.<\/p>\n<p>Lassen Sie mich stattdessen die Entwicklung einfach ganz klar fortschreiben: Das e-Rezept wird in der breiten Masse ankommen. Und die Patient:innen werden es nutzen. Sie werden bei Online-Apotheken bestellen, wenn sie warten k\u00f6nnen, und sie werden eine Offizin-Apotheke besuchen, wenn Sie es eilig haben oder einfach m\u00f6chten. Fachliche Beratung wird es online und in der Apotheke geben und je nach Pr\u00e4ferenz werden manche Patient:innen in der Apotheke vorbeischauen und andere sich im Video-Chat beraten lassen. Preise und Rabatte werden ein st\u00e4rkeres Differenzierungsmerkmal bei nicht verschreibungspflichtigen Medikamenten und OTC-Produkten sein, genauso wie die Zusatzleistungen der Apotheken. Patient:innen werden ihre Medikamente mit Lieferdiensten erhalten, ob \u00fcber Uber, Mayd, Amazon oder Apotheken-eigene Fahrer:innen. Nicht nur station\u00e4re Apotheken werden also weiter Online-Konkurrenz bekommen, auch im attraktiven Markt der Online-Apotheken werden sich Player wie Amazon auf die ein oder andere Art hierzulande positionieren. In den aktuell unversorgten l\u00e4ndlichen Regionen wird es nicht mehr Apotheken geben als heute, dieser Bedarf wird vor allem durch digitale Angebote abgedeckt werden. Und in den Ballungszentren wird es zu einer (weiteren) Konsolidierung kommen. Kurzum: Apotheken werden auch in Zukunft eine zentrale Rolle f\u00fcr die Versorgung spielen, aber diese Rolle wird sich ver\u00e4ndern.<\/p>\n<p>Allen Beteiligten steht es nat\u00fcrlich jetzt frei, sich diesen Entwicklungen entgegenzustellen \u2013 etwa in der Hoffnung, den Status Quo noch m\u00f6glichst lange aufrecht zu erhalten \u2013 das geht dann eben zu Lasten einer modernen und effizienteren Versorgung. Oder aber sich ein weiteres Mal neu zu erfinden, und den eigenen neuen Platz in der Versorgung aktiv und rechtzeitig zu gestalten. Beide F\u00e4lle wird es geben, schlie\u00dflich gibt es auch heute auch noch erfolgreiche Buchl\u00e4den oder Reiseb\u00fcros, nur eben anders \u2013 manche gr\u00f6\u00dfer, manche spezialisierter \u2013 in jedem Fall aber weniger.<\/p>\n<p>Ich packe jetzt f\u00fcr einen kurzen K\u00f6ln-Trip \u2013 im Rhein wurden offenbar Delfine gesichtet \u2013 und wir sehen uns an dieser Stelle in zwei Wochen wieder, wenn Sie m\u00f6gen.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-ld0l3mob-86f0f7617edb2a8ceae94dc6035bbe4b-wrap avia-button-left  avia-builder-el-4  el_after_av_textblock  avia-builder-el-last  do-button-primary'><a href='#contact'  class='avia-button av-ld0l3mob-86f0f7617edb2a8ceae94dc6035bbe4b avia-icon_select-yes-left-icon avia-size-large avia-position-left avia-color-theme-color'  ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue83c' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Anfrage senden<\/span><\/a><\/div><\/p><\/div><div  id=\"contact\"  class='flex_column av-1meveie-a5e8235b63c865edaa8661ec1854e71e av_two_fifth  avia-builder-el-5  el_after_av_one_half  el_before_av_section  avia-builder-el-last  do_publication_lp_cta_container flex_column_div  '     ><section  class='av_textblock_section av-ld00z8vj-9bda5c3d6090a158671d4c0b1fee52f2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock do_publication_lp_cta_form_text'  itemprop=\"text\" ><h4>Anfrage senden<\/h4>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-ld00zmtz-2e759905e63ef996b8e17038c2fb1959 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock do_publication_lp_cta_form'  itemprop=\"text\" ><div class=\"wpforms-container wpforms-container-full\" id=\"wpforms-18040\"><form id=\"wpforms-form-18040\" class=\"wpforms-validate wpforms-form wpforms-ajax-form\" data-formid=\"18040\" method=\"post\" enctype=\"multipart\/form-data\" action=\"\/de\/wp-json\/wp\/v2\/posts\/22918\" data-token=\"9d9d476bc8320b63835a73679ab78e9f\" data-token-time=\"1776335649\"><noscript class=\"wpforms-error-noscript\">Bitte aktiviere JavaScript in deinem Browser, um dieses Formular fertigzustellen.<\/noscript><div class=\"wpforms-field-container\"><div id=\"wpforms-18040-field_4-container\" class=\"wpforms-field wpforms-field-name\" data-field-id=\"4\"><label class=\"wpforms-field-label\" for=\"wpforms-18040-field_4\">Name <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"text\" id=\"wpforms-18040-field_4\" class=\"wpforms-field-large wpforms-field-required\" name=\"wpforms[fields][4]\" required><\/div><div id=\"wpforms-18040-field_6-container\" class=\"wpforms-field wpforms-field-text\" data-field-id=\"6\"><label class=\"wpforms-field-label\" for=\"wpforms-18040-field_6\">Unternehmen <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"text\" id=\"wpforms-18040-field_6\" class=\"wpforms-field-large wpforms-field-required\" name=\"wpforms[fields][6]\" required><\/div><div id=\"wpforms-18040-field_5-container\" class=\"wpforms-field wpforms-field-email\" data-field-id=\"5\"><label class=\"wpforms-field-label\" for=\"wpforms-18040-field_5\">E-Mail <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"email\" id=\"wpforms-18040-field_5\" class=\"wpforms-field-large wpforms-field-required\" name=\"wpforms[fields][5]\" spellcheck=\"false\" required><\/div><div id=\"wpforms-18040-field_9-container\" class=\"wpforms-field wpforms-field-textarea\" data-field-id=\"9\"><label class=\"wpforms-field-label\" for=\"wpforms-18040-field_9\">Ihre Nachricht <span class=\"wpforms-required-label\">*<\/span><\/label><textarea id=\"wpforms-18040-field_9\" class=\"wpforms-field-small wpforms-field-required\" name=\"wpforms[fields][9]\" required><\/textarea><\/div><div id=\"wpforms-18040-field_11-container\" class=\"wpforms-field wpforms-field-select wpforms-field-select-style-classic\" data-field-id=\"11\"><label class=\"wpforms-field-label\" for=\"wpforms-18040-field_11\">Wie sind Sie auf uns aufmerksam geworden? 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Torsten Christann'  height=\"300\" width=\"265\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2021\/07\/Digital-Oxygen-Torsten-Christann-265x300.png 265w, https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2021\/07\/Digital-Oxygen-Torsten-Christann.png 500w\" sizes=\"(max-width: 265px) 100vw, 265px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-o9nuye-98a63cd1b59c1fbc78924dc6d1285621 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock do_publication_lp_cta_contact_text_details'  itemprop=\"text\" ><p><strong>Torsten Christann<\/strong><br \/>\nManaging Partner<\/p>\n<p><a href=\"mailto:diga@diox.de\">diga@diox.de<\/a><br \/>\n<a href=\"tel:00491724543310\">+49 172 \/ 45 43 31 0<\/a><\/p>\n<\/div><\/section><\/p><\/div><\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_1'  class='avia-section av-2a6b1mr-53235ada8ecc308c698f892dc4d6962e main_color avia-section-default avia-no-border-styling  avia-builder-el-11  el_after_av_two_fifth  el_before_av_postcontent  do-publications-spotlight-container avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-22918'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-1nm1d0j-5c36557cc2e394d3a286cfde8f0c5b5e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock do-spotlight-spotlight-label'  itemprop=\"text\" ><h5>Spotlight<br \/>\nHealthcare Insights<\/h5>\n<\/div><\/section>\n<div  class='flex_column av-1dk1t7n-2ad5821c7892272f83e921b65faa6200 av_one_full  avia-builder-el-13  el_after_av_textblock  avia-builder-el-last  do-publications-slider-animation first flex_column_div av-animated-generic bottom-to-top  column-top-margin'     ><div  data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:&quot;8&quot;,&quot;loop_manual&quot;:&quot;manual-once&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;show_slide_delay&quot;:90}\" class='avia-content-slider avia-content-slider-active avia-content-slider1 avia-content-slider-odd  avia-builder-el-14  avia-builder-el-no-sibling  do-spotlight-spotlight-slider av-slideshow-ui av-control-default   av-no-slider-navigation av-slideshow-manual av-loop-once av-loop-manual-once '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Blog\" ><div class=\"avia-content-slider-inner\"><div class=\"slide-entry-wrap\"><article class='slide-entry flex_column  post-entry post-entry-24431 slide-entry-overview slide-loop-1 slide-parity-odd  av_fullwidth first real-thumbnail posttype-post post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/digital-oxygen.com\/de\/europaeische-datenraum\/' data-rel='slide-1' class='slide-image' title='Digital Health: Der Weg zum Europ\u00e4ischen Datenraum'><img decoding=\"async\" width=\"600\" height=\"315\" src=\"https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2024\/07\/240219_Einzelpost_PM-Report-25.pptx-1.png\" class=\"wp-image-24435 avia-img-lazy-loading-not-24435 attachment-no scaling size-no scaling wp-post-image\" alt=\"\" srcset=\"https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2024\/07\/240219_Einzelpost_PM-Report-25.pptx-1.png 600w, https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2024\/07\/240219_Einzelpost_PM-Report-25.pptx-1-300x158.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/digital-oxygen.com\/de\/europaeische-datenraum\/' title='Digital Health: Der Weg zum Europ\u00e4ischen Datenraum'>Digital Health: Der Weg zum Europ\u00e4ischen Datenraum<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2024-07-05T15:18:03+02:00\" >5. Juli 2024<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >Torsten Christann betrachtet in seinen Digital Health Notizen den aktuellen DiGA-Report und sieht gro\u00dfes Potenzial in digitalen Gesundheitsanwendungen.<div class=\"read-more-link\"><a href=\"https:\/\/digital-oxygen.com\/de\/europaeische-datenraum\/\" class=\"more-link\">Weiterlesen<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2024\/07\/240219_Einzelpost_PM-Report-25.pptx-1.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>315<\/span>\n\t\t\t\t\t\t<span itemprop='width'>600<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Ludwig Thiede<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2025\/01\/Digital-Oxygen-Logo-schwarz.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Ludwig Thiede<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2023-08-16T11:30:00+02:00\" >2024-07-05 15:18:03<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-07-05 15:18:04<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Digital Health: Der Weg zum Europ\u00e4ischen Datenraum<\/span><\/span><\/span><\/article><\/div><div class=\"slide-entry-wrap\"><article class='slide-entry flex_column  post-entry post-entry-24376 slide-entry-overview slide-loop-2 slide-parity-odd  av_fullwidth first real-thumbnail posttype-post post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/digital-oxygen.com\/de\/digitale-ueberbrueckungsloesungen\/' data-rel='slide-1' class='slide-image' title='Digitale \u00dcberbr\u00fcckungsl\u00f6sungen'><img decoding=\"async\" width=\"600\" height=\"315\" src=\"https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2024\/05\/240219_Einzelpost_PM-Report-25.pptx.png\" class=\"wp-image-24377 avia-img-lazy-loading-not-24377 attachment-no scaling size-no scaling wp-post-image\" alt=\"\" srcset=\"https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2024\/05\/240219_Einzelpost_PM-Report-25.pptx.png 600w, https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2024\/05\/240219_Einzelpost_PM-Report-25.pptx-300x158.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/digital-oxygen.com\/de\/digitale-ueberbrueckungsloesungen\/' title='Digitale \u00dcberbr\u00fcckungsl\u00f6sungen'>Digitale \u00dcberbr\u00fcckungsl\u00f6sungen<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2024-05-23T06:00:00+02:00\" >23. Mai 2024<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >Torsten Christann beleuchtet in den Digital Health Notizen den aktuellen DiGA-Report und erkennt ein gro\u00dfes Potential in der Nutzung digitaler Gesundheitsanwendungen.<div class=\"read-more-link\"><a href=\"https:\/\/digital-oxygen.com\/de\/digitale-ueberbrueckungsloesungen\/\" class=\"more-link\">Weiterlesen<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2024\/05\/240219_Einzelpost_PM-Report-25.pptx.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>315<\/span>\n\t\t\t\t\t\t<span itemprop='width'>600<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Ludwig Thiede<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2025\/01\/Digital-Oxygen-Logo-schwarz.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Ludwig Thiede<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2023-08-16T11:30:00+02:00\" >2024-05-23 06:00:00<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-05-16 12:30:37<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Digitale \u00dcberbr\u00fcckungsl\u00f6sungen<\/span><\/span><\/span><\/article><\/div><div class=\"slide-entry-wrap\"><article class='slide-entry flex_column  post-entry post-entry-23856 slide-entry-overview slide-loop-3 slide-parity-odd  post-entry-last  av_fullwidth first real-thumbnail posttype-post post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/digital-oxygen.com\/de\/diga-bericht\/' data-rel='slide-1' class='slide-image' title='DiGA und der GKV Spitzenverband'><img decoding=\"async\" width=\"1875\" height=\"984\" src=\"https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2024\/01\/240111_Einzelpost_PM-Report-24.png\" class=\"wp-image-23859 avia-img-lazy-loading-not-23859 attachment-no scaling size-no scaling wp-post-image\" alt=\"\" srcset=\"https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2024\/01\/240111_Einzelpost_PM-Report-24.png 1875w, https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2024\/01\/240111_Einzelpost_PM-Report-24-300x157.png 300w, https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2024\/01\/240111_Einzelpost_PM-Report-24-1030x541.png 1030w, https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2024\/01\/240111_Einzelpost_PM-Report-24-768x403.png 768w, https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2024\/01\/240111_Einzelpost_PM-Report-24-1536x806.png 1536w, https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2024\/01\/240111_Einzelpost_PM-Report-24-1500x787.png 1500w, https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2024\/01\/240111_Einzelpost_PM-Report-24-705x370.png 705w\" sizes=\"(max-width: 1875px) 100vw, 1875px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/digital-oxygen.com\/de\/diga-bericht\/' title='DiGA und der GKV Spitzenverband'>DiGA und der GKV Spitzenverband<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2024-01-11T18:49:56+02:00\" >11. Januar 2024<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >Torsten Christann erkl\u00e4rt in den Digital Health Notizen die wachsende Bedeutung von digitalen Gesundheitsanwendungen (DiGA) im deutschen Gesundheitssystem.<div class=\"read-more-link\"><a href=\"https:\/\/digital-oxygen.com\/de\/diga-bericht\/\" class=\"more-link\">Weiterlesen<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2024\/01\/240111_Einzelpost_PM-Report-24.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>984<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1875<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Ludwig Thiede<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2025\/01\/Digital-Oxygen-Logo-schwarz.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Ludwig Thiede<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2023-08-16T11:30:00+02:00\" >2024-01-11 18:49:56<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-02-13 15:16:30<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>DiGA und der GKV Spitzenverband<\/span><\/span><\/span><\/article><\/div><\/div><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Zur\u00fcck<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Weiter<\/a><\/div><\/div><\/div>\n\n[av_textblock textblock_styling_align='' textblock_styling='' textblock_styling_gap='' textblock_styling_mobile='' size='' av-desktop-font-size='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' font_color='custom' color='#dbdbdb' id='' custom_class='do_partners_and_clients_heading' template_class='' av_uid='av-lbjdy9zy' sc_version='1.0' admin_preview_bg='']\r\n<b>Kunden und Partner<\/b>\r\n[\/av_textblock]\r\n\r\n[av_section min_height='custom' min_height_pc='25' min_height_px='80px' shadow='no-border-styling' bottom_border='no-border-styling' 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srcset=\"https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2022\/12\/digital-oxygen-clients-partners-boydsense.png 320w, https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2022\/12\/digital-oxygen-clients-partners-boydsense-300x150.png 300w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/><\/a><\/p>\r\n[\/av_content_slide]\r\n[av_content_slide title='Coloplast' heading_tag='' heading_class='' link='' linktarget='' av_uid='av-1b5u7bt' sc_version='1.0' element_template='' one_element_template='']\r\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.coloplast.de\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone wp-image-18485 size-full\" src=\"https:\/\/digital-oxygen.com\/wp-8d81a-content\/uploads\/2023\/01\/digital-oxygen-clients-partners-coloplast.png\" alt=\"\" width=\"320\" height=\"160\" srcset=\"https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2023\/01\/digital-oxygen-clients-partners-coloplast.png 320w, https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2023\/01\/digital-oxygen-clients-partners-coloplast-300x150.png 300w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/><\/a><\/p>\r\n[\/av_content_slide]\r\n[av_content_slide title='DDM Health' heading_tag='' heading_class='' link='' linktarget='' av_uid='av-chk6ovt' sc_version='1.0' element_template='' one_element_template='']\r\n<p style=\"text-align: center;\"><a href=\"https:\/\/ddm.health\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone wp-image-19596 size-full\" src=\"https:\/\/digital-oxygen.com\/wp-8d81a-content\/uploads\/2023\/04\/digital-oxygen-clients-partners-ddm-health.png\" alt=\"\" width=\"320\" height=\"160\" srcset=\"https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2023\/04\/digital-oxygen-clients-partners-ddm-health.png 320w, https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2023\/04\/digital-oxygen-clients-partners-ddm-health-300x150.png 300w\" sizes=\"(max-width: 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https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2024\/04\/Mindforce-Game-Lab-Digital-Oxygen-1030x515.png 1030w, https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2024\/04\/Mindforce-Game-Lab-Digital-Oxygen-768x384.png 768w, https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2024\/04\/Mindforce-Game-Lab-Digital-Oxygen-1536x768.png 1536w, https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2024\/04\/Mindforce-Game-Lab-Digital-Oxygen-1500x750.png 1500w, https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2024\/04\/Mindforce-Game-Lab-Digital-Oxygen-705x353.png 705w, https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2024\/04\/Mindforce-Game-Lab-Digital-Oxygen.png 1600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\r\n[\/av_content_slide]\r\n[av_content_slide title='MTD' heading_tag='' heading_class='' link='' linktarget='' element_template='' one_element_template='' av_uid='av-lvdrsos2' sc_version='1.0']\r\n<p style=\"text-align: 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https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2022\/12\/digital-oxygen-clients-partners-tun-300x150.png 300w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/><\/a><\/p>\r\n[\/av_content_slide]\r\n[av_content_slide title='ucura' heading_tag='' heading_class='' link='' linktarget='' av_uid='av-30emmqh' sc_version='1.0' element_template='' one_element_template='']\r\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.ucura.com\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone wp-image-17494 size-full\" title=\"Digital Oxygen -Ucura\" src=\"https:\/\/digital-oxygen.com\/wp-8d81a-content\/uploads\/2022\/12\/digital-oxygen-clients-partners-ucura.png\" alt=\"\" width=\"320\" height=\"160\" srcset=\"https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2022\/12\/digital-oxygen-clients-partners-ucura.png 320w, https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2022\/12\/digital-oxygen-clients-partners-ucura-300x150.png 300w\" 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