{"id":19198,"date":"2023-03-15T19:22:40","date_gmt":"2023-03-15T17:22:40","guid":{"rendered":"https:\/\/digital-oxygen.com\/?p=19198"},"modified":"2023-05-18T14:42:34","modified_gmt":"2023-05-18T12:42:34","slug":"amazon-und-der-gesundheitsmarkt","status":"publish","type":"post","link":"https:\/\/digital-oxygen.com\/de\/amazon-und-der-gesundheitsmarkt\/","title":{"rendered":"Amazon und der Gesundheitsmarkt"},"content":{"rendered":"<div  class='flex_column av-2idyvhy-7048137adfdd9beb3a296bea464527c4 av_one_half  avia-builder-el-0  el_before_av_two_fifth  avia-builder-el-first  do_publication_lp_content_container first flex_column_div  '     ><p><div  class='avia-slideshow av-kpce25au-b5ed56d84b9e13eef98748a7f45240cb avia-slideshow-no scaling av_slideshow avia-slide-slider  avia-builder-el-1  el_before_av_textblock  avia-builder-el-first  diox_storyboard av-slideshow-ui av-control-default av-slideshow-autoplay av-loop-endless av-loop-manual-endless av-default-height-applied avia-slideshow-1' data-slideshow-options=\"{&quot;animation&quot;:&quot;slide&quot;,&quot;autoplay&quot;:true,&quot;loop_autoplay&quot;:&quot;endless&quot;,&quot;interval&quot;:10,&quot;loop_manual&quot;:&quot;manual-endless&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;bg_slider&quot;:false,&quot;keep_padding&quot;:false,&quot;hoverpause&quot;:false,&quot;show_slide_delay&quot;:0}\"  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 100%;'><li  class='avia-slideshow-slide av-kpce25au-b5ed56d84b9e13eef98748a7f45240cb__0  slide-1 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-19207 avia-img-lazy-loading-not-19207\"  src=\"https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2023\/03\/Digital-Oxygen_Amazon-and-Healthcare-1.png\" width=\"1772\" height=\"1772\" title='Digital Oxygen_Amazon and Healthcare (1)' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2023\/03\/Digital-Oxygen_Amazon-and-Healthcare-1.png 1772w, https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2023\/03\/Digital-Oxygen_Amazon-and-Healthcare-1-300x300.png 300w, https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2023\/03\/Digital-Oxygen_Amazon-and-Healthcare-1-1030x1030.png 1030w, https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2023\/03\/Digital-Oxygen_Amazon-and-Healthcare-1-80x80.png 80w, https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2023\/03\/Digital-Oxygen_Amazon-and-Healthcare-1-768x768.png 768w, https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2023\/03\/Digital-Oxygen_Amazon-and-Healthcare-1-1536x1536.png 1536w, https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2023\/03\/Digital-Oxygen_Amazon-and-Healthcare-1-36x36.png 36w, https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2023\/03\/Digital-Oxygen_Amazon-and-Healthcare-1-180x180.png 180w, https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2023\/03\/Digital-Oxygen_Amazon-and-Healthcare-1-1500x1500.png 1500w, https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2023\/03\/Digital-Oxygen_Amazon-and-Healthcare-1-705x705.png 705w\" sizes=\"(max-width: 1772px) 100vw, 1772px\" \/><\/div><\/li><li  class='avia-slideshow-slide av-kpce25au-b5ed56d84b9e13eef98748a7f45240cb__1  slide-2 slide-even'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-19209 avia-img-lazy-loading-not-19209\"  src=\"https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2023\/03\/Digital-Oxygen_Amazon-and-Healthcare-2.png\" width=\"1772\" height=\"1772\" title='Digital Oxygen_Amazon and Healthcare (2)' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2023\/03\/Digital-Oxygen_Amazon-and-Healthcare-2.png 1772w, https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2023\/03\/Digital-Oxygen_Amazon-and-Healthcare-2-300x300.png 300w, https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2023\/03\/Digital-Oxygen_Amazon-and-Healthcare-2-1030x1030.png 1030w, https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2023\/03\/Digital-Oxygen_Amazon-and-Healthcare-2-80x80.png 80w, https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2023\/03\/Digital-Oxygen_Amazon-and-Healthcare-2-768x768.png 768w, https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2023\/03\/Digital-Oxygen_Amazon-and-Healthcare-2-1536x1536.png 1536w, https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2023\/03\/Digital-Oxygen_Amazon-and-Healthcare-2-36x36.png 36w, https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2023\/03\/Digital-Oxygen_Amazon-and-Healthcare-2-180x180.png 180w, 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https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2023\/03\/Digital-Oxygen_Amazon-and-Healthcare-3-705x705.png 705w\" sizes=\"(max-width: 1772px) 100vw, 1772px\" \/><\/div><\/li><li  class='avia-slideshow-slide av-kpce25au-b5ed56d84b9e13eef98748a7f45240cb__3  slide-4 slide-even'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-19213 avia-img-lazy-loading-not-19213\"  src=\"https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2023\/03\/Digital-Oxygen_Amazon-and-Healthcare-4.png\" width=\"1772\" height=\"1772\" title='Digital Oxygen_Amazon and Healthcare (4)' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2023\/03\/Digital-Oxygen_Amazon-and-Healthcare-4.png 1772w, https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2023\/03\/Digital-Oxygen_Amazon-and-Healthcare-4-300x300.png 300w, 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sizes=\"(max-width: 1772px) 100vw, 1772px\" \/><\/div><\/li><li  class='avia-slideshow-slide av-kpce25au-b5ed56d84b9e13eef98748a7f45240cb__4  slide-5 slide-odd'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-19215 avia-img-lazy-loading-not-19215\"  src=\"https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2023\/03\/Digital-Oxygen_Amazon-and-Healthcare-5.png\" width=\"1772\" height=\"1772\" title='Digital Oxygen_Amazon and Healthcare (5)' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2023\/03\/Digital-Oxygen_Amazon-and-Healthcare-5.png 1772w, https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2023\/03\/Digital-Oxygen_Amazon-and-Healthcare-5-300x300.png 300w, https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2023\/03\/Digital-Oxygen_Amazon-and-Healthcare-5-1030x1030.png 1030w, https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2023\/03\/Digital-Oxygen_Amazon-and-Healthcare-5-80x80.png 80w, https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2023\/03\/Digital-Oxygen_Amazon-and-Healthcare-5-768x768.png 768w, https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2023\/03\/Digital-Oxygen_Amazon-and-Healthcare-5-1536x1536.png 1536w, https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2023\/03\/Digital-Oxygen_Amazon-and-Healthcare-5-36x36.png 36w, https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2023\/03\/Digital-Oxygen_Amazon-and-Healthcare-5-180x180.png 180w, https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2023\/03\/Digital-Oxygen_Amazon-and-Healthcare-5-1500x1500.png 1500w, https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2023\/03\/Digital-Oxygen_Amazon-and-Healthcare-5-705x705.png 705w\" sizes=\"(max-width: 1772px) 100vw, 1772px\" \/><\/div><\/li><li  class='avia-slideshow-slide 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https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2023\/03\/Digital-Oxygen_Amazon-and-Healthcare-7-1536x1536.png 1536w, https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2023\/03\/Digital-Oxygen_Amazon-and-Healthcare-7-36x36.png 36w, https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2023\/03\/Digital-Oxygen_Amazon-and-Healthcare-7-180x180.png 180w, https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2023\/03\/Digital-Oxygen_Amazon-and-Healthcare-7-1500x1500.png 1500w, https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2023\/03\/Digital-Oxygen_Amazon-and-Healthcare-7-705x705.png 705w\" sizes=\"(max-width: 1772px) 100vw, 1772px\" \/><\/div><\/li><li  class='avia-slideshow-slide av-kpce25au-b5ed56d84b9e13eef98748a7f45240cb__7  slide-8 slide-even'><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-19205 avia-img-lazy-loading-not-19205\"  src=\"https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2023\/03\/Digital-Oxygen_Amazon-and-Healthcare-8.png\" width=\"1772\" height=\"1772\" title='Digital Oxygen_Amazon and Healthcare (8)' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2023\/03\/Digital-Oxygen_Amazon-and-Healthcare-8.png 1772w, https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2023\/03\/Digital-Oxygen_Amazon-and-Healthcare-8-300x300.png 300w, https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2023\/03\/Digital-Oxygen_Amazon-and-Healthcare-8-1030x1030.png 1030w, https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2023\/03\/Digital-Oxygen_Amazon-and-Healthcare-8-80x80.png 80w, https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2023\/03\/Digital-Oxygen_Amazon-and-Healthcare-8-768x768.png 768w, https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2023\/03\/Digital-Oxygen_Amazon-and-Healthcare-8-1536x1536.png 1536w, https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2023\/03\/Digital-Oxygen_Amazon-and-Healthcare-8-36x36.png 36w, https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2023\/03\/Digital-Oxygen_Amazon-and-Healthcare-8-180x180.png 180w, https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2023\/03\/Digital-Oxygen_Amazon-and-Healthcare-8-1500x1500.png 1500w, https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2023\/03\/Digital-Oxygen_Amazon-and-Healthcare-8-705x705.png 705w\" sizes=\"(max-width: 1772px) 100vw, 1772px\" \/><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Zur\u00fcck<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Weiter<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><a href='#3' class='goto-slide ' >3<\/a><a href='#4' class='goto-slide ' >4<\/a><a href='#5' class='goto-slide ' >5<\/a><a href='#6' class='goto-slide ' >6<\/a><a href='#7' class='goto-slide ' >7<\/a><a href='#8' class='goto-slide ' >8<\/a><\/div><\/div><br \/>\n<section  class='av_textblock_section av-ld00yh9d-ef3f89541fbebf49738e36bcd8d214cd '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock do_publication_lp_content_title'  itemprop=\"text\" ><h2 style=\"text-align: left;\">Auf dem Weg zu \u201ePrime Health&#8220;<\/h2>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-ld011zqz-0c39187312d8260644c870b4bf326db0 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock do_publication_lp_content_text'  itemprop=\"text\" ><p>Heute geht es um Amazon, die abgeschlossene \u00dcbernahme von One Medical und die brennende Frage, ob Amazon mit diesem Zukauf den Gesundheitsmarkt auf den Kopf stellen wird.<\/p>\n<p>Im Februar hat sich Amazon f\u00fcr gesch\u00e4tzte knapp vier Milliarden US-Dollar den Gesundheitsdienst One Medical in den eigenen Warenkorb gelegt, der per Abo-Modell eine medizinische \u201eGrundversorgung\u201c sicherstellen soll: F\u00fcr einen Jahres-Beitrag von 200 US-Dollar erhalten die Abonnenten Zugang zu mehr als 200 angeschlossenen Arztpraxen, bei welchen sie dann rund um die Uhr Termine buchen k\u00f6nnen \u2013 auf Wunsch auch zur virtuellen Sprechstunde. Aktuell soll das Angebot bereits 815.000 Kunden z\u00e4hlen.<\/p>\n<p>In meinem Netzwerk nehme ich zahlreiche kritische Stimmen wahr, die diese \u00dcbernahme als eine \u201eweitere Fehlinvestition\u201c von Amazon sehen: Immerhin hat sich der Konzern bereits bei anderen Healthcare-Abenteuern eine blutige Nase geholt. Man denke an Amazon Care, den Telehealth-Service, der seit 2019 in gut 20 US-Gro\u00dfst\u00e4dten etabliert werden sollte, und schon 2022 wieder eingestellt wurde. Oder an den Versuch, zusammen mit JP Morgan und Berkshire Hathaway im Joint Venture \u201eHaven Healthcare\u201c 2018 eine eigene Krankenversicherung aufzubauen: Ebenfalls 2021 eingestellt. Oder auch ein Programm, \u00fcber das Amazon-Kunden mit Hilfe von Alexa Arzttermine buchen konnten, sich nach Klinikaufenthalten bei der Nachsorge unterst\u00fctzen lassen konnten oder den Status von Medikamentenlieferungen erfragen konnten &#8211; ebenfalls Ende 2022 eingestampft.<\/p>\n<p>Fordern diese kritischen Stimmen also zurecht: \u201eSchuster, bleib bei Deinen Leisten.\u201c? Aus meiner Sicht sind all diese Projekte absolut keine Beispiele f\u00fcr Amazons fehlende Eignung f\u00fcr den Gesundheitsmarkt, eher ganz im Gegenteil: Wir sehen hier \u2013 \u201elive und in Farbe\u201c \u2013 zu, wie Amazon sondiert, lernt was funktioniert und was nicht, um ultimativ im Gesundheitsmarkt erfolgreich zu sein. Die scheinbar teuren Experimente im Gesundheitsmarkt, die das Unternehmen schon nach kurzer Zeit wieder aufgibt, folgen einer einfachen aber effizienten Philosophie: \u201eFail Fast, Learn Fast\u201c \u2013 man probiert aus und wenn sich nach einer gewissen Zeit kein Erfolg eingestellt hat, macht man sich ein paar Notizen und schreitet zum n\u00e4chsten Projekt voran.<\/p>\n<p>Zugleich sollte man dieses Vorgehen in meinen Augen aber keinesfalls mit fehlendem \u2013 Neudeutsch \u2013 Commitment gleichsetzen: Wie ernst es Amazon mit dem Gesundheitsmarkt ist, zeigt gerade die One Medical \u00dcbernahme recht eindrucksvoll: Es ist die drittgr\u00f6\u00dfte Akquisition der Firmengeschichte. Mehr hat der Konzern bisher nur f\u00fcr die Supermarktkette Whole Foods und die Metro-Goldwyn-Mayer (MGM) Filmstudios ausgegeben. Plus: Amazon hat bei Weitem nicht jedes seiner Gesundheitsprojekte eingestellt: Schon seit 2018 ist man im Apothekenmarkt aktiv, als Folge einer 770 Millionen US-Dollar-schweren \u00dcbernahme der Versandapotheke Pillpack, die sukzessive weiter in das Amazon-Portfolio integriert wurde: 2019 wurde Pillpack zu \u201ePillpack by Amazon Pharmacy\u201c seit und 2020 bietet Amazon mit der \u201eAmazon Pharmacy\u201c eine eigene, vollumf\u00e4ngliche Arzneimittelversorgung per Versand an.<\/p>\n<p>Aber wie sieht Amazons Interesse am Gesundheitsmarkt nun aus? War der Plan, sich mit One Medical und den vielen angeschlossenen Praxen einfach nur eigene Verordnungswege zu sichern und die Ums\u00e4tze der Amazon Pharmacy in die H\u00f6he zu treiben? Ich denke, Amazon holt Schwung, um ein ein deutlich gr\u00f6\u00dferes Rad zu drehen: Da sind die vielen weiteren Investitionen in Unternehmen aus den verschiedensten Bereichen des Gesundheitswesens, wie z.B. doctolib (Online-Terminbuchungsplattform), Tyto Care (Telemedizinische Ger\u00e4te), Canvas Medical (elektronische Patientenakte), Care Angel (virtuelle Pflegeassistenz), MedCrypt (Cybersicherheit f\u00fcr Medizinprodukte), Halo (Wearables zur Messung von K\u00f6rperzust\u00e4nden) oder Truepill (B2B-Plattform f\u00fcr Apotheken). Das l\u00e4sst f\u00fcr mich wenig Zweifel: Amazon sucht keine Nische \u2013 das w\u00fcrde auch so gar nicht zum Selbstverst\u00e4ndnis des Konzerns passen. Amazon ist entschlossen, eine zentrale Rolle im Gesundheitswesen einzunehmen. Und offenbar sieht Amazon hier eine Nutzererfahrung, die ganz besonders dringend neu erfunden werden muss.<\/p>\n<p>F\u00fcr mich stellt sich daher nicht die Frage, ob Amazon Ambitionen im Gesundheitsmarkt hat. Die einzige Frage ist, wie schnell sich ein Amazon-Healthcare-\u00d6kosystem entwickeln wird.<\/p>\n<p>F\u00fcr die etablierten Unternehmen aus Pharma und MedTech bedeutet das, sich auf diesen neuen Partner vorzubereiten. Reine Defensivarbeit wird hier der falsche Weg sein \u2013 ich bin sicher, der Koloss hat einen langen Atem und ausreichende finanzielle Mittel. Es gilt zu evaluieren, wie man mit diesem neuen Spieler auf dem Markt <em>zusammenarbeiten<\/em> kann, damit man Ende von Amazon <em>mitgenommen <\/em>und nicht \u00fcberholt wird.<\/p>\n<\/div><\/section><br \/>\n<div  class='avia-button-wrap av-ld0l3mob-86f0f7617edb2a8ceae94dc6035bbe4b-wrap avia-button-left  avia-builder-el-4  el_after_av_textblock  avia-builder-el-last  do-button-primary'><a href='#contact'  class='avia-button av-ld0l3mob-86f0f7617edb2a8ceae94dc6035bbe4b avia-icon_select-yes-left-icon avia-size-large avia-position-left avia-color-theme-color'  ><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue83c' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Anfrage senden<\/span><\/a><\/div><\/p><\/div><div  id=\"contact\"  class='flex_column av-1meveie-a5e8235b63c865edaa8661ec1854e71e av_two_fifth  avia-builder-el-5  el_after_av_one_half  el_before_av_section  avia-builder-el-last  do_publication_lp_cta_container flex_column_div  '     ><section  class='av_textblock_section av-ld00z8vj-9bda5c3d6090a158671d4c0b1fee52f2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock do_publication_lp_cta_form_text'  itemprop=\"text\" ><h4>Anfrage senden<\/h4>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-ld00zmtz-2e759905e63ef996b8e17038c2fb1959 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock do_publication_lp_cta_form'  itemprop=\"text\" ><div class=\"wpforms-container wpforms-container-full\" id=\"wpforms-18040\"><form id=\"wpforms-form-18040\" class=\"wpforms-validate wpforms-form wpforms-ajax-form\" data-formid=\"18040\" method=\"post\" enctype=\"multipart\/form-data\" action=\"\/de\/wp-json\/wp\/v2\/posts\/19198\" data-token=\"6b6dce2da00c02ef8052be757612e08c\" data-token-time=\"1777613445\"><noscript class=\"wpforms-error-noscript\">Bitte aktiviere JavaScript in deinem Browser, um dieses Formular fertigzustellen.<\/noscript><div class=\"wpforms-field-container\"><div id=\"wpforms-18040-field_4-container\" class=\"wpforms-field wpforms-field-name\" data-field-id=\"4\"><label class=\"wpforms-field-label\" for=\"wpforms-18040-field_4\">Name <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"text\" id=\"wpforms-18040-field_4\" class=\"wpforms-field-large wpforms-field-required\" name=\"wpforms[fields][4]\" required><\/div><div id=\"wpforms-18040-field_6-container\" class=\"wpforms-field wpforms-field-text\" data-field-id=\"6\"><label class=\"wpforms-field-label\" for=\"wpforms-18040-field_6\">Unternehmen <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"text\" id=\"wpforms-18040-field_6\" class=\"wpforms-field-large wpforms-field-required\" name=\"wpforms[fields][6]\" required><\/div><div id=\"wpforms-18040-field_5-container\" class=\"wpforms-field wpforms-field-email\" data-field-id=\"5\"><label class=\"wpforms-field-label\" for=\"wpforms-18040-field_5\">E-Mail <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"email\" id=\"wpforms-18040-field_5\" class=\"wpforms-field-large wpforms-field-required\" name=\"wpforms[fields][5]\" spellcheck=\"false\" required><\/div><div id=\"wpforms-18040-field_9-container\" class=\"wpforms-field wpforms-field-textarea\" data-field-id=\"9\"><label class=\"wpforms-field-label\" for=\"wpforms-18040-field_9\">Ihre Nachricht <span class=\"wpforms-required-label\">*<\/span><\/label><textarea id=\"wpforms-18040-field_9\" class=\"wpforms-field-small wpforms-field-required\" name=\"wpforms[fields][9]\" required><\/textarea><\/div><div id=\"wpforms-18040-field_11-container\" class=\"wpforms-field wpforms-field-select wpforms-field-select-style-classic\" data-field-id=\"11\"><label class=\"wpforms-field-label\" for=\"wpforms-18040-field_11\">Wie sind Sie auf uns aufmerksam geworden? 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Torsten Christann'  height=\"300\" width=\"265\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2021\/07\/Digital-Oxygen-Torsten-Christann-265x300.png 265w, https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2021\/07\/Digital-Oxygen-Torsten-Christann.png 500w\" sizes=\"(max-width: 265px) 100vw, 265px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-o9nuye-98a63cd1b59c1fbc78924dc6d1285621 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock do_publication_lp_cta_contact_text_details'  itemprop=\"text\" ><p><strong>Torsten Christann<\/strong><br \/>\nManaging Partner<\/p>\n<p><a href=\"mailto:diga@diox.de\">diga@diox.de<\/a><br \/>\n<a href=\"tel:00491724543310\">+49 172 \/ 45 43 31 0<\/a><\/p>\n<\/div><\/section><\/p><\/div><\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_1'  class='avia-section av-av_section-0de95f0531e4113548a7981346e3c1aa main_color avia-section-default avia-no-border-styling  avia-builder-el-11  el_after_av_two_fifth  el_before_av_postcontent  do-publications-spotlight-container avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-19198'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-av_textblock-82b35da3fc0904c9576a0a0f317a3879 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock do-spotlight-spotlight-label'  itemprop=\"text\" ><h5>Spotlight<br \/>\nHealthcare Insights<\/h5>\n<\/div><\/section>\n<div  class='flex_column av-av_one_full-02cb617dbe0801bcef46ecd54c8adf9c av_one_full  avia-builder-el-13  el_after_av_textblock  avia-builder-el-last  do-publications-slider-animation first flex_column_div av-animated-generic bottom-to-top  column-top-margin'     ><div  data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:&quot;8&quot;,&quot;loop_manual&quot;:&quot;manual-once&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;show_slide_delay&quot;:90}\" class='avia-content-slider avia-content-slider-active avia-content-slider1 avia-content-slider-odd  avia-builder-el-14  avia-builder-el-no-sibling  do-spotlight-spotlight-slider av-slideshow-ui av-control-default   av-no-slider-navigation av-slideshow-manual av-loop-once av-loop-manual-once '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Blog\" ><div class=\"avia-content-slider-inner\"><div class=\"slide-entry-wrap\"><article class='slide-entry flex_column  post-entry post-entry-24431 slide-entry-overview slide-loop-1 slide-parity-odd  av_fullwidth first real-thumbnail posttype-post post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/digital-oxygen.com\/de\/europaeische-datenraum\/' data-rel='slide-1' class='slide-image' title='Digital Health: Der Weg zum Europ\u00e4ischen Datenraum'><img decoding=\"async\" width=\"600\" height=\"315\" src=\"https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2024\/07\/240219_Einzelpost_PM-Report-25.pptx-1.png\" class=\"wp-image-24435 avia-img-lazy-loading-not-24435 attachment-no scaling size-no scaling wp-post-image\" alt=\"\" srcset=\"https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2024\/07\/240219_Einzelpost_PM-Report-25.pptx-1.png 600w, https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2024\/07\/240219_Einzelpost_PM-Report-25.pptx-1-300x158.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/digital-oxygen.com\/de\/europaeische-datenraum\/' title='Digital Health: Der Weg zum Europ\u00e4ischen Datenraum'>Digital Health: Der Weg zum Europ\u00e4ischen Datenraum<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2024-07-05T15:18:03+02:00\" >5. Juli 2024<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >Torsten Christann betrachtet in seinen Digital Health Notizen den aktuellen DiGA-Report und sieht gro\u00dfes Potenzial in digitalen Gesundheitsanwendungen.<div class=\"read-more-link\"><a href=\"https:\/\/digital-oxygen.com\/de\/europaeische-datenraum\/\" class=\"more-link\">Weiterlesen<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2024\/07\/240219_Einzelpost_PM-Report-25.pptx-1.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>315<\/span>\n\t\t\t\t\t\t<span itemprop='width'>600<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Ludwig Thiede<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2025\/01\/Digital-Oxygen-Logo-schwarz.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Ludwig Thiede<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2023-03-15T19:22:40+02:00\" >2024-07-05 15:18:03<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-07-05 15:18:04<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Digital Health: Der Weg zum Europ\u00e4ischen Datenraum<\/span><\/span><\/span><\/article><\/div><div class=\"slide-entry-wrap\"><article class='slide-entry flex_column  post-entry post-entry-24376 slide-entry-overview slide-loop-2 slide-parity-odd  av_fullwidth first real-thumbnail posttype-post post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/digital-oxygen.com\/de\/digitale-ueberbrueckungsloesungen\/' data-rel='slide-1' class='slide-image' title='Digitale \u00dcberbr\u00fcckungsl\u00f6sungen'><img decoding=\"async\" width=\"600\" height=\"315\" src=\"https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2024\/05\/240219_Einzelpost_PM-Report-25.pptx.png\" class=\"wp-image-24377 avia-img-lazy-loading-not-24377 attachment-no scaling size-no scaling wp-post-image\" alt=\"\" srcset=\"https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2024\/05\/240219_Einzelpost_PM-Report-25.pptx.png 600w, https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2024\/05\/240219_Einzelpost_PM-Report-25.pptx-300x158.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/digital-oxygen.com\/de\/digitale-ueberbrueckungsloesungen\/' title='Digitale \u00dcberbr\u00fcckungsl\u00f6sungen'>Digitale \u00dcberbr\u00fcckungsl\u00f6sungen<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2024-05-23T06:00:00+02:00\" >23. Mai 2024<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >Torsten Christann beleuchtet in den Digital Health Notizen den aktuellen DiGA-Report und erkennt ein gro\u00dfes Potential in der Nutzung digitaler Gesundheitsanwendungen.<div class=\"read-more-link\"><a href=\"https:\/\/digital-oxygen.com\/de\/digitale-ueberbrueckungsloesungen\/\" class=\"more-link\">Weiterlesen<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2024\/05\/240219_Einzelpost_PM-Report-25.pptx.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>315<\/span>\n\t\t\t\t\t\t<span itemprop='width'>600<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Ludwig Thiede<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2025\/01\/Digital-Oxygen-Logo-schwarz.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Ludwig Thiede<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2023-03-15T19:22:40+02:00\" >2024-05-23 06:00:00<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-05-16 12:30:37<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Digitale \u00dcberbr\u00fcckungsl\u00f6sungen<\/span><\/span><\/span><\/article><\/div><div class=\"slide-entry-wrap\"><article class='slide-entry flex_column  post-entry post-entry-23856 slide-entry-overview slide-loop-3 slide-parity-odd  post-entry-last  av_fullwidth first real-thumbnail posttype-post post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><a href='https:\/\/digital-oxygen.com\/de\/diga-bericht\/' data-rel='slide-1' class='slide-image' title='DiGA und der GKV Spitzenverband'><img decoding=\"async\" width=\"1875\" height=\"984\" src=\"https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2024\/01\/240111_Einzelpost_PM-Report-24.png\" class=\"wp-image-23859 avia-img-lazy-loading-not-23859 attachment-no scaling size-no scaling wp-post-image\" alt=\"\" srcset=\"https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2024\/01\/240111_Einzelpost_PM-Report-24.png 1875w, https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2024\/01\/240111_Einzelpost_PM-Report-24-300x157.png 300w, https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2024\/01\/240111_Einzelpost_PM-Report-24-1030x541.png 1030w, https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2024\/01\/240111_Einzelpost_PM-Report-24-768x403.png 768w, https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2024\/01\/240111_Einzelpost_PM-Report-24-1536x806.png 1536w, https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2024\/01\/240111_Einzelpost_PM-Report-24-1500x787.png 1500w, https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2024\/01\/240111_Einzelpost_PM-Report-24-705x370.png 705w\" sizes=\"(max-width: 1875px) 100vw, 1875px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/digital-oxygen.com\/de\/diga-bericht\/' title='DiGA und der GKV Spitzenverband'>DiGA und der GKV Spitzenverband<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2024-01-11T18:49:56+02:00\" >11. Januar 2024<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >Torsten Christann erkl\u00e4rt in den Digital Health Notizen die wachsende Bedeutung von digitalen Gesundheitsanwendungen (DiGA) im deutschen Gesundheitssystem.<div class=\"read-more-link\"><a href=\"https:\/\/digital-oxygen.com\/de\/diga-bericht\/\" class=\"more-link\">Weiterlesen<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2024\/01\/240111_Einzelpost_PM-Report-24.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>984<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1875<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Ludwig Thiede<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2025\/01\/Digital-Oxygen-Logo-schwarz.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Ludwig Thiede<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2023-03-15T19:22:40+02:00\" >2024-01-11 18:49:56<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2024-02-13 15:16:30<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>DiGA und der GKV Spitzenverband<\/span><\/span><\/span><\/article><\/div><\/div><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Zur\u00fcck<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Weiter<\/a><\/div><\/div><\/div>\n\n[av_textblock textblock_styling_align='' textblock_styling='' textblock_styling_gap='' textblock_styling_mobile='' size='' av-desktop-font-size='' av-medium-font-size='' av-small-font-size='' av-mini-font-size='' font_color='custom' color='#dbdbdb' id='' custom_class='do_partners_and_clients_heading' template_class='' av_uid='av-lbjdy9zy' sc_version='1.0' admin_preview_bg='']\r\n<b>Kunden und Partner<\/b>\r\n[\/av_textblock]\r\n\r\n[av_section min_height='custom' min_height_pc='25' min_height_px='80px' shadow='no-border-styling' bottom_border='no-border-styling' 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src=\"https:\/\/digital-oxygen.com\/wp-8d81a-content\/uploads\/2022\/12\/digital-oxygen-clients-partners-becton-dickinson.png\" alt=\"\" width=\"320\" height=\"160\" srcset=\"https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2022\/12\/digital-oxygen-clients-partners-becton-dickinson.png 320w, https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2022\/12\/digital-oxygen-clients-partners-becton-dickinson-300x150.png 300w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/><\/a><\/p>\r\n[\/av_content_slide]\r\n[av_content_slide title='Bitkom' heading_tag='' heading_class='' link='' linktarget='' av_uid='av-e6qw3o9' sc_version='1.0' element_template='' one_element_template='']\r\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.bitkom.org\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"alignnone wp-image-18487 size-full\" src=\"https:\/\/digital-oxygen.com\/wp-8d81a-content\/uploads\/2023\/01\/digital-oxygen-clients-partners-bitkom-de.png\" alt=\"\" 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Wird Amazon mit diesem Zukauf den Gesundheitsmarkt auf den Kopf stellen?<\/p>\n","protected":false},"author":9,"featured_media":19200,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-19198","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Auf dem Weg zu \u201ePrime Health&quot;<\/title>\n<meta name=\"description\" content=\"Amazon hat One Medical \u00fcbernommen. 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