{"id":20581,"date":"2023-05-15T14:31:19","date_gmt":"2023-05-15T12:31:19","guid":{"rendered":"http:\/\/digital-oxygen.com\/?page_id=20581"},"modified":"2026-04-01T09:42:04","modified_gmt":"2026-04-01T07:42:04","slug":"market-insights","status":"publish","type":"page","link":"https:\/\/digital-oxygen.com\/de\/market-insights\/","title":{"rendered":"Market Insights"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1895ydjs-8ba4c46a43ad98b9e93b7afac962cd60\">\n.avia-section.av-1895ydjs-8ba4c46a43ad98b9e93b7afac962cd60{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2025\/02\/Website-Header-2024.png);\nbackground-position:50% 50%;\nbackground-attachment:fixed;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-1895ydjs-8ba4c46a43ad98b9e93b7afac962cd60 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  do-header-container avia-bg-style-fixed av-minimum-height av-minimum-height-custom av-height-custom  container_wrap fullsize'  data-section-bg-repeat='no-repeat' data-av_minimum_height_px='600'><div class='container av-section-cont-open' style='height:600px'><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-20581'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-lh8vmyuh-3f839d9a348379d2167381a16979bc58 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock do-header-tagline'  itemprop=\"text\" ><p>Chancen erkennen, Risiken antizipieren<\/p>\n<\/div><\/section>\n<section  class='av_textblock_section av-lh8vjj10-061edc9e46fd40626c70cd0beb8a3eef '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock do-header-title'  itemprop=\"text\" ><h1>Market <strong>Insights<\/strong><\/h1>\n<\/div><\/section>\n<section  class='av_textblock_section av-lh8vnn4m-3ee282992cfcd7f28647f62da6eda00e '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock do-header-nutshell'  itemprop=\"text\" ><p><strong>Der deutsche Gesundheitsmarkt ist hoch attraktiv, strategisch bedeutend und vor allem: komplex. Wir liefern die entscheidenden Einblicke f\u00fcr die richtigen strategischen und operativen Entscheidungen.<\/strong><\/p>\n<\/div><\/section>\n<div  class='avia-buttonrow-wrap av-lhq8sjcf-1b83507b936f458ce5a0a38871fdb7e5 avia-buttonrow-left  avia-builder-el-4  el_after_av_textblock  avia-builder-el-last  do-button-row-primary-secondary'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lhq8sf43-48696390a9172431f00a629f802741ab\">\n#top #wrap_all .avia-button.av-lhq8sf43-48696390a9172431f00a629f802741ab{\nmargin-bottom:12px;\nmargin-right:12px;\n}\n<\/style>\n<a href='#services'  class='avia-button av-lhq8sf43-48696390a9172431f00a629f802741ab avia-icon_select-no avia-size-small avia-color-theme-color'  ><span class='avia_iconbox_title' >Beratungsleistungen<\/span><\/a>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lhq8si9a-e1470a570239ec9c007c3d6e9d2f849a\">\n#top #wrap_all .avia-button.av-lhq8si9a-e1470a570239ec9c007c3d6e9d2f849a{\nmargin-bottom:12px;\nmargin-right:12px;\n}\n<\/style>\n<a href='#contact'  class='avia-button av-lhq8si9a-e1470a570239ec9c007c3d6e9d2f849a avia-icon_select-no avia-size-small avia-color-theme-color'  ><span class='avia_iconbox_title' >Kontakt<\/span><\/a>\n<\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='services'  class='avia-section av-xnkgwoo-be297bae0345d7e5ba4a4c2d06342d62 main_color avia-section-default avia-no-border-styling  avia-builder-el-5  el_after_av_section  el_before_av_section  do-section-title-container avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-20581'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-lh8vogyu-440f69d680b14c05fdf08667853deeb1 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock do-section-title'  itemprop=\"text\" ><h2>Beratung<\/h2>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section av-xd0i2ew-c2343ad0f5f7149c25f93de1e26815cb main_color avia-section-default avia-no-border-styling  avia-builder-el-7  el_after_av_section  el_before_av_section  do-sub-nav-container-container avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-20581'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-wrb2mxk-6120f76dd366fb14379f5c3484395c18 av_one_full  avia-builder-el-8  avia-builder-el-no-sibling  do-sub-nav-container  first flex_column_div av-animated-generic left-to-right  '     ><div  class='avia-icon-list-container av-lhsp1c58-06d371cf6ac42b4d07f55502bd30ef2b  avia-builder-el-9  avia-builder-el-no-sibling  do-sub-nav-list'><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-small av-lhsp1c58-06d371cf6ac42b4d07f55502bd30ef2b avia-iconlist-animate'>\n<li><div class='iconlist_icon av-30kgqth-77f92fae7c55c82095eb1911dd115fb9 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue83c' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title_small  '  itemprop=\"headline\" ><a href='#ignite-talks-and-keynote-speaking' title='Ignite Talks und Keynote Speaking '>Ignite Talks und Keynote Speaking <\/a><\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-lhsp0z5m-b6db567d6879ce9f5b9a9b0bbd49ba79 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title_small  '  itemprop=\"headline\" ><a href='#market-monitoring' title='Market Monitoring'>Market Monitoring<\/a><\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-2no2myt-2fcf89003a13843ff0bbc2f8ba831415 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue849' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title_small  '  itemprop=\"headline\" ><a href='#competitive-analysis ' title='Wettbewerbsanalyse'>Wettbewerbsanalyse<\/a><\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-2abq43p-c4811432f45c602110f53fa292502181 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue8dd' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title_small  '  itemprop=\"headline\" ><a href='#bootcamp-german-healthcare-market' title='Bootcamp &quot;Deutscher Gesundheitsmarkt&quot;'>Bootcamp \"Deutscher Gesundheitsmarkt\"<\/a><\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-1f9umo5-4457c9df92996d4152853ab4e9e00552 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue843' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title_small  '  itemprop=\"headline\" ><a href='#market-entry-business-case' title='Business Case zum Markteintritt'>Business Case zum Markteintritt<\/a><\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-16jjwf9-c2d8416a35aa5cedfe5e67ea1ede2038 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue80a' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title_small  '  itemprop=\"headline\" ><a href='#voice-of-prescriber' title='Voice of Prescriber'>Voice of Prescriber<\/a><\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<li><div class='iconlist_icon av-kgb7ph-ba0802b546b861af70936b6712845361 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue80b' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h4 class='av_iconlist_title iconlist_title_small  '  itemprop=\"headline\" ><a href='#voice-of-patient' title='Voice of Patient'>Voice of Patient<\/a><\/h4><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<\/ul><\/div><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section av-uphsrrs-82654017dd940bd0911e3dc6a5ba8ffb main_color avia-section-default avia-no-border-styling  avia-builder-el-10  el_after_av_section  el_before_av_section  do-service-details-container avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-20581'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-ua2qchk-7c86d6ae932b715f4c3cb9405a6c1f0b sc-av_one_third av-equal-height-column-flextable'><div  id=\"diga-fast-track\"  class='flex_column av-ua2qchk-7c86d6ae932b715f4c3cb9405a6c1f0b av_one_third  avia-builder-el-11  el_before_av_two_fifth  avia-builder-el-first  do-service-details-title-container first flex_column_table_cell av-equal-height-column av-align-top av-animated-generic left-to-right  '     ><div  id=\"ignite-talks-and-keynote-speaking\"  class='avia-icon-list-container av-lhq8vfdf-744d59439979fa318dfebe9c3ca7bfd2  avia-builder-el-12  avia-builder-el-no-sibling  do-service-details-title'><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-small av-lhq8vfdf-744d59439979fa318dfebe9c3ca7bfd2 avia-iconlist-animate'>\n<li><div class='iconlist_icon av-lhq8ve5r-021f5c1042fd6e9ce3b2dd31d3573f2b avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue83c' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h3 class='av_iconlist_title iconlist_title_small  '  itemprop=\"headline\" >Ignite Talks und Keynote Speaking<\/h3><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<\/ul><\/div><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-ta7hfp4-64895b53de757907a87fc3cc88c02245 av_two_fifth  avia-builder-el-13  el_after_av_one_third  el_before_av_one_fourth  do-service-details-description-container flex_column_table_cell av-equal-height-column av-align-top  '     ><section  class='av_textblock_section av-lh8vqvdv-66d5ed0ba26414bfb79480d977e08bdf '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock do-service-details-description'  itemprop=\"text\" ><p><strong>Unsere Healthcare-Expert:innen stehen Ihnen zur Verf\u00fcgung, um neue Perspektiven auf und einordnende Analysen zum deutschen Gesundheitsmarkt zu pr\u00e4sentieren.<\/strong><\/p>\n<p>Egal, ob Sie Ihr Team inspirieren, Ihr Unternehmen f\u00fcr bevorstehende Entwicklungen sensibilisieren oder Ihre Konferenz bereichern m\u00f6chten: Wir teilen unsere Erkenntnisse in Konferenzvortr\u00e4gen und auf Panels, durch Beitr\u00e4ge in bedeutenden Ver\u00f6ffentlichungen im Gesundheits-, Pharma- und Medizintechnikbereich sowie in internen Veranstaltungen f\u00fcr Kunden.<\/p>\n<\/div><\/section><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-2w1e40o-fda13dec34e96c2ef5c0bc6123b856ca av_one_fourth  avia-builder-el-15  el_after_av_two_fifth  avia-builder-el-last  do-service-details-sidebar-container flex_column_table_cell av-equal-height-column av-align-top  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-sdhrvyw-d409f38cff712a86c07c761fbb8a92d0\">\n.avia-image-container.av-sdhrvyw-d409f38cff712a86c07c761fbb8a92d0 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-sdhrvyw-d409f38cff712a86c07c761fbb8a92d0 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-sdhrvyw-d409f38cff712a86c07c761fbb8a92d0 av-styling- avia-align-right  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Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_5'  class='avia-section av-rzyxqm0-d3e5f2a2be01c2320dc2eb9a82707df3 main_color avia-section-default avia-no-border-styling  avia-builder-el-17  el_after_av_section  el_before_av_section  do-service-details-container avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-20581'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-rfdimzc-8d8757b9e964b46bda1cd81d20ae91ea sc-av_one_third av-equal-height-column-flextable'><div  id=\"diga-fast-track\"  class='flex_column av-rfdimzc-8d8757b9e964b46bda1cd81d20ae91ea av_one_third  avia-builder-el-18  el_before_av_two_fifth  avia-builder-el-first  do-service-details-title-container first flex_column_table_cell av-equal-height-column av-align-top av-animated-generic left-to-right  '     ><p><div  id=\"market-monitoring\"  class='avia-icon-list-container av-lhq8vlvu-e01c29b955c9a184080554fb6d440c33  avia-builder-el-19  el_before_av_image  avia-builder-el-first  do-service-details-title'><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-small av-lhq8vlvu-e01c29b955c9a184080554fb6d440c33 avia-iconlist-animate'>\n<li><div class='iconlist_icon av-lhq8vkqu-b060d87781a4d590008b190bd4258ec5 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue803' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h3 class='av_iconlist_title iconlist_title_small  '  itemprop=\"headline\" >Market Monitoring<\/h3><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<\/ul><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-qt8wnko-e4badd8160158322e40452b7e20c0e35\">\n.avia-image-container.av-qt8wnko-e4badd8160158322e40452b7e20c0e35 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-qt8wnko-e4badd8160158322e40452b7e20c0e35 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-qt8wnko-e4badd8160158322e40452b7e20c0e35 av-styling- avia-align-left  avia-builder-el-20  el_after_av_iconlist  avia-builder-el-last  do-service-details-title-illustration'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-21894 avia-img-lazy-loading-not-21894 avia_image ' src=\"https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2023\/05\/market-insights_market-monitoring.svg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-q9e1hiw-769028e06d6552e78eae55c00563002e av_two_fifth  avia-builder-el-21  el_after_av_one_third  el_before_av_one_fourth  do-service-details-description-container flex_column_table_cell av-equal-height-column av-align-top  '     ><section  class='av_textblock_section av-pxlpuoo-6426eb0ce0881c879f248b4c7a149982 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock do-service-details-description'  itemprop=\"text\" ><p><strong>Trends verstehen, Chancen erkennen, Risiken antizipieren und mindern: Unser Market Monitoring ist Ihr verl\u00e4sslicher Begleiter &#8211; in der t\u00e4glichen, operativen Arbeit ebenso wie f\u00fcr strategische Entscheidungen.<\/strong><\/p>\n<p>Der deutsche Gesundheitsmarkt entwickelt sich rasant &#8211; sowohl aus Wettbewerbs- als auch aus regulatorischer Sicht. F\u00fcr viele unserer Kunden ist unser individuelles Market Monitoring eine verl\u00e4ssliche Quelle f\u00fcr aktuelle, pr\u00e4zise und pr\u00e4gnante Market Insights: sei es zur Bewertung von Wettbewerbsaktivit\u00e4ten, zur Sicherstellung regulatorischer Compliance oder Strategieentwicklung.<\/p>\n<\/div><\/section><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-pebzkm0-ac11c54912d1b12d9b4900b456a313d2 av_one_fourth  avia-builder-el-23  el_after_av_two_fifth  avia-builder-el-last  do-service-details-sidebar-container flex_column_table_cell av-equal-height-column av-align-top  '     ><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_6'  class='avia-section av-on7r3zs-b0427c6f181815c80e124742b081615c main_color avia-section-default avia-no-border-styling  avia-builder-el-24  el_after_av_section  el_before_av_section  do-service-details-container avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-20581'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-o5mkm54-0d2267438400f1f30c141a2fe9a93059 sc-av_one_third av-equal-height-column-flextable'><div  id=\"diga-fast-track\"  class='flex_column av-o5mkm54-0d2267438400f1f30c141a2fe9a93059 av_one_third  avia-builder-el-25  el_before_av_two_fifth  avia-builder-el-first  do-service-details-title-container first flex_column_table_cell av-equal-height-column av-align-top av-animated-generic left-to-right  '     ><div  id=\"competitive-analysis\"  class='avia-icon-list-container av-lhq8vubc-4eeeca633a30e1fd77883141419ab8d9  avia-builder-el-26  avia-builder-el-no-sibling  do-service-details-title'><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-small av-lhq8vubc-4eeeca633a30e1fd77883141419ab8d9 avia-iconlist-animate'>\n<li><div class='iconlist_icon av-lhq8vrvt-726238648dec134267318155fa5717e6 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue849' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h3 class='av_iconlist_title iconlist_title_small  '  itemprop=\"headline\" >Wettbewerbsanalyse<\/h3><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<\/ul><\/div><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-nashwqg-66276ddb34852dd782515dbcea2ccd19 av_two_fifth  avia-builder-el-27  el_after_av_one_third  el_before_av_one_fourth  do-service-details-description-container flex_column_table_cell av-equal-height-column av-align-top  '     ><section  class='av_textblock_section av-mumtepk-fde823fd2ab4de5eb08225a63d4fce94 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock do-service-details-description'  itemprop=\"text\" ><p><strong>F\u00fcr eine erfolgreiche Markteinf\u00fchrung oder die (Neu-)Positionierung Ihres Produkts ist es entscheidend, den Wettbewerb zu verstehen.<\/strong><\/p>\n<p>Der deutsche Gesundheitsmarkt ist \u00e4u\u00dferst aktiv: Mit einer Bev\u00f6lkerung von 83 Millionen Menschen, einem der am besten finanzierten und komplexesten Gesundheitssysteme sowie j\u00e4hrlichen Gesundheitsausgaben von fast 500 Milliarden Euro ist Deutschland einer der attraktivsten und strategisch wichtigsten Gesundheitsm\u00e4rkte weltweit. Wir stellen sicher, dass Sie Ihren Wettbewerb verstehen, um den besten Ansatz f\u00fcr Ihre Positionierung und Ihren Go-To-Market zu w\u00e4hlen.<\/p>\n<\/div><\/section><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-m5790mw-1e68368b7272982446318f9c1ded8186 av_one_fourth  avia-builder-el-29  el_after_av_two_fifth  avia-builder-el-last  do-service-details-sidebar-container flex_column_table_cell av-equal-height-column av-align-top  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-loh9mvs-e7cb8bf9b7336a28de6e22bf643f5dbd\">\n.avia-image-container.av-loh9mvs-e7cb8bf9b7336a28de6e22bf643f5dbd img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-loh9mvs-e7cb8bf9b7336a28de6e22bf643f5dbd .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-loh9mvs-e7cb8bf9b7336a28de6e22bf643f5dbd av-styling- avia-align-right  avia-builder-el-30  avia-builder-el-no-sibling  do-service-details-sidebar-illustration'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-21888 avia-img-lazy-loading-not-21888 avia_image ' src=\"https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2023\/05\/market-insights_competitive-analysis.svg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_7'  class='avia-section av-24fld20-74a62119ab7c776f87482e1891c1e175 main_color avia-section-default avia-no-border-styling  avia-builder-el-31  el_after_av_section  el_before_av_section  do-service-details-container avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-20581'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-l0f22uw-a662f4c8b63c0b6ed03169bca5084b88 sc-av_one_third av-equal-height-column-flextable'><div  id=\"diga-fast-track\"  class='flex_column av-l0f22uw-a662f4c8b63c0b6ed03169bca5084b88 av_one_third  avia-builder-el-32  el_before_av_two_fifth  avia-builder-el-first  do-service-details-title-container first flex_column_table_cell av-equal-height-column av-align-top av-animated-generic left-to-right  '     ><p><div  id=\"bootcamp-german-healthcare-market\"  class='avia-icon-list-container av-lhq8w52n-35a61ca2914e17704fd8e4a9576cc515  avia-builder-el-33  el_before_av_image  avia-builder-el-first  do-service-details-title'><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-small av-lhq8w52n-35a61ca2914e17704fd8e4a9576cc515 avia-iconlist-animate'>\n<li><div class='iconlist_icon av-lhq8w3yv-6e6327e029a5f3b6c7553c0e600380b6 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue8dd' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h3 class='av_iconlist_title iconlist_title_small  '  itemprop=\"headline\" >Bootcamp \"Deutscher Gesundheitsmarkt\"<\/h3><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<\/ul><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kh5v388-bec3e565a74c20a01daded60d444cde7\">\n.avia-image-container.av-kh5v388-bec3e565a74c20a01daded60d444cde7 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-kh5v388-bec3e565a74c20a01daded60d444cde7 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-kh5v388-bec3e565a74c20a01daded60d444cde7 av-styling- avia-align-left  avia-builder-el-34  el_after_av_iconlist  avia-builder-el-last  do-service-details-title-illustration'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-21886 avia-img-lazy-loading-not-21886 avia_image ' src=\"https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2023\/05\/market-insights_bootcamp-german-healthcare-market.svg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-k79h0ig-b4ff327c4c4ce7800f34733ae34c44d0 av_two_fifth  avia-builder-el-35  el_after_av_one_third  el_before_av_one_fourth  do-service-details-description-container flex_column_table_cell av-equal-height-column av-align-top  '     ><section  class='av_textblock_section av-jepz4pk-bad9a068a195b07bd925b299a7e24a8f '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock do-service-details-description'  itemprop=\"text\" ><p><strong>Alles, was Sie genau jetzt wirklich wissen m\u00fcssen: Unser Bootcamp f\u00fcr den deutschen Gesundheitsmarkt.<\/strong><\/p>\n<p>Insbesondere, wenn Sie bisher noch nicht im deutschen Markt aktiv waren, kann es von unsch\u00e4tzbarem Wert sein, das gesamte Unternehmen oder Ihr Team auf einen gemeinsamen Wissensstand zu bringen: Warum ist der deutsche Gesundheitsmarkt gerade so attraktiv, welche Besonderheiten gibt es und warum ist das deutsche Gesundheitssystem so komplex? Wie sind Markt und Wettbewerb strukturiert? Welche Akteure sind relevant f\u00fcr den Erfolg Ihres Produktes? Wir gestalten Ihr Bootcamp ganz nach Ihren Produkt- und Ihren Markt-Herausforderungen: Als verl\u00e4ssliche Grundlage f\u00fcr Ihre n\u00e4chsten Schritte und Entscheidungen.<\/p>\n<\/div><\/section><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-iyoxt7c-1649300a1fb725999faebd14c892eed9 av_one_fourth  avia-builder-el-37  el_after_av_two_fifth  avia-builder-el-last  do-service-details-sidebar-container flex_column_table_cell av-equal-height-column av-align-top  '     ><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_8'  class='avia-section av-i1nbldk-4506b4d784312d3bdfdad50480029d6b main_color avia-section-default avia-no-border-styling  avia-builder-el-38  el_after_av_section  el_before_av_section  do-service-details-container avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-20581'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-hldj7a0-3dcbffa5e44c33705b1d4fad72a1b118 sc-av_one_third av-equal-height-column-flextable'><div  id=\"diga-fast-track\"  class='flex_column av-hldj7a0-3dcbffa5e44c33705b1d4fad72a1b118 av_one_third  avia-builder-el-39  el_before_av_two_fifth  avia-builder-el-first  do-service-details-title-container first flex_column_table_cell av-equal-height-column av-align-top av-animated-generic left-to-right  '     ><div  id=\"market-entry-business-case\"  class='avia-icon-list-container av-lhq8wgdj-b02507f959cfd2ecd7ddc5e943ea9257  avia-builder-el-40  avia-builder-el-no-sibling  do-service-details-title'><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-small av-lhq8wgdj-b02507f959cfd2ecd7ddc5e943ea9257 avia-iconlist-animate'>\n<li><div class='iconlist_icon av-lhq8wenj-7c6143bdc0deb0a86493bed0801f41a7 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue843' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h3 class='av_iconlist_title iconlist_title_small  '  itemprop=\"headline\" >Business Case zum Markteintritt<\/h3><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<\/ul><\/div><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-gw9zrmg-02b5658a7f535d96cdfd0a4af9343bc7 av_two_fifth  avia-builder-el-41  el_after_av_one_third  el_before_av_one_fourth  do-service-details-description-container flex_column_table_cell av-equal-height-column av-align-top  '     ><section  class='av_textblock_section av-gf64zh4-e0b1ec9bbefc425181cc9fd49adb8c85 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock do-service-details-description'  itemprop=\"text\" ><p><strong>Ein attraktiver Gesundheitsmarkt ist nur ein Teil Aspekt Ihres Erfolges. Mit einem Business Case f\u00fcr den Markteintritt stellen wir sicher, dass Ihre Market-Access-Pl\u00e4ne auf realistischen Annahmen und einem tragf\u00e4higen Gesch\u00e4ftsmodell basieren.<\/strong><\/p>\n<p>Beim Markteintritt in den deutschen Gesundheitsmarkt oder der Einf\u00fchrung eines neuen Produkts gilt es, zahlreiche Aspekte zu ber\u00fccksichtigen: Wann wird meine Vertriebsmannschaft die ersten Verkaufserfolge erzielen k\u00f6nnen? Wie lange wird es dauern, bis meine DiGA erstattet wird? Gehen wir von realistischen Kundenakquisitionskosten (CAC) aus? Wir pr\u00fcfen Ihren Business Case eingehend &#8211; oder entwickeln ihn von Grund auf.<\/p>\n<\/div><\/section><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-fryajaw-02ec88145985528945088ee0cfe97452 av_one_fourth  avia-builder-el-43  el_after_av_two_fifth  avia-builder-el-last  do-service-details-sidebar-container flex_column_table_cell av-equal-height-column av-align-top  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-fh1aavs-d1c5e4c3d1339064c2eb1579dbd27af6\">\n.avia-image-container.av-fh1aavs-d1c5e4c3d1339064c2eb1579dbd27af6 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-fh1aavs-d1c5e4c3d1339064c2eb1579dbd27af6 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-fh1aavs-d1c5e4c3d1339064c2eb1579dbd27af6 av-styling- avia-align-right  avia-builder-el-44  avia-builder-el-no-sibling  do-service-details-sidebar-illustration'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-21892 avia-img-lazy-loading-not-21892 avia_image ' src=\"https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2023\/05\/market-insights_market-entry-business-case.svg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_9'  class='avia-section av-5xk0p38-df44c0bbafd00531095b7600dd4435c4 main_color avia-section-default avia-no-border-styling  avia-builder-el-45  el_after_av_section  el_before_av_section  do-service-details-container avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-20581'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-ifdlwk-3f6a46898be529ecbb1c5bc598500462 sc-av_one_third av-equal-height-column-flextable'><div  id=\"diga-fast-track\"  class='flex_column av-ifdlwk-3f6a46898be529ecbb1c5bc598500462 av_one_third  avia-builder-el-46  el_before_av_two_fifth  avia-builder-el-first  do-service-details-title-container first flex_column_table_cell av-equal-height-column av-align-top av-animated-generic left-to-right  '     ><p><div  id=\"voice-of-prescriber\"  class='avia-icon-list-container av-lhozhqix-691e6ce432e13ce6991d3bc1d72efcce  avia-builder-el-47  el_before_av_image  avia-builder-el-first  do-service-details-title'><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-small av-lhozhqix-691e6ce432e13ce6991d3bc1d72efcce avia-iconlist-animate'>\n<li><div class='iconlist_icon av-lhozh3oz-270769753d753d932bf2a196f80ddc03 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue80a' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h3 class='av_iconlist_title iconlist_title_small  '  itemprop=\"headline\" >Voice of Prescriber<\/h3><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<\/ul><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4vd6iys-74e0f33d3da6580d60a13583758199a0\">\n.avia-image-container.av-4vd6iys-74e0f33d3da6580d60a13583758199a0 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-4vd6iys-74e0f33d3da6580d60a13583758199a0 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-4vd6iys-74e0f33d3da6580d60a13583758199a0 av-styling- avia-align-left  avia-builder-el-48  el_after_av_iconlist  avia-builder-el-last  do-service-details-title-illustration'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-21898 avia-img-lazy-loading-not-21898 avia_image ' src=\"https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2023\/05\/market-insights_voice-of-prescriber.svg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-4h5ilok-9ecc47b8ae2968d445ba916042db9e9c av_two_fifth  avia-builder-el-49  el_after_av_one_third  el_before_av_one_fourth  do-service-details-description-container flex_column_table_cell av-equal-height-column av-align-top  '     ><section  class='av_textblock_section av-lhozv71s-e20ce6f47a1e9c074e00b60d6239e2e4 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock do-service-details-description'  itemprop=\"text\" ><p><strong>Besonders &#8211; aber nicht nur &#8211; im Falle eines Erstattungsweges sind Verschreiber:innen wichtige Gatekeeper: Unsere etablierten Voice-of-Prescriber-Studien liefern aus erster Hand Einblicke von und zu diesen wichtigen Akteuren.<\/strong><\/p>\n<p>Die Zulassung eines pharmazeutischen oder medizintechnischen Produktes ist nur der Anfang. Der Erfolg Ihres Produkts auf dem deutschen Markt wird oft ma\u00dfgeblich von den Verschreiber:innen oder allgemein von den beteiligten medizinischen Fachkr\u00e4ften abh\u00e4ngen. Diese m\u00fcssen \u00fcber Ihre Produktinnovation, Ihre Neupositionierung oder schlicht das bereits existierende Produkt informiert sein, es verstehen, von den Vorteilen \u00fcberzeugt sein und es Patient:innen schlie\u00dflich verschreiben oder empfehlen. HCPs sind eine der wertvollsten Quellen f\u00fcr Markt-Feedback, um Ihr Produkt erfolgreich zu machen. Voice-of-Prescriber-Studien sind qualitative Studien, die Markteinblicke aus erster Hand liefern: Wo liegen die Herausforderungen im Entscheidungs-, Verschreibungs- oder Beratungsprozess? Welche Aspekte sind f\u00fcr Verschreiber:innen am wichtigsten? Wie sollten Sie Ihr Produkt anpassen, um Verschreiber:innen, Praxis- oder Behandlungs-Prozesse und die Therapien selbst besser zu unterst\u00fctzen?<\/p>\n<\/div><\/section><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-3wrauh0-d6d9fe9b89cf3ef2e83846cd9f2a51ae av_one_fourth  avia-builder-el-51  el_after_av_two_fifth  avia-builder-el-last  do-service-details-sidebar-container flex_column_table_cell av-equal-height-column av-align-top  '     ><div  class='avia-buttonrow-wrap av-lk006rgt-e104bc877a5d34ce83fdf6032565412e avia-buttonrow-center  avia-builder-el-52  avia-builder-el-no-sibling  do-button-row-primary-secondary'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lk004fg2-a33a8b92daef3d5f3fa311df2c64a919\">\n#top #wrap_all .avia-button.av-lk004fg2-a33a8b92daef3d5f3fa311df2c64a919{\nmargin-bottom:5px;\nmargin-right:3px;\nmargin-left:3px;\n}\n<\/style>\n<a href='https:\/\/digital-oxygen.com\/de\/whitepaper-voice-of-customer\/'  class='avia-button av-lk004fg2-a33a8b92daef3d5f3fa311df2c64a919 avia-icon_select-yes-left-icon avia-size-large avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_button_icon avia_button_icon_left ' aria-hidden='true' data-av_icon='\ue84c' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Zum Whitepaper<\/span><\/a>\n<\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_10'  class='avia-section av-2szb29w-f64cbf0fd683dbc0d0fbba3a02a243a0 main_color avia-section-default avia-no-border-styling  avia-builder-el-53  el_after_av_section  el_before_av_section  do-service-details-container avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-20581'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-2onqhwk-81d3022bb749931a1af3c01e47ac80ee sc-av_one_third av-equal-height-column-flextable'><div  id=\"diga-fast-track\"  class='flex_column av-2onqhwk-81d3022bb749931a1af3c01e47ac80ee av_one_third  avia-builder-el-54  el_before_av_two_fifth  avia-builder-el-first  do-service-details-title-container first flex_column_table_cell av-equal-height-column av-align-top av-animated-generic left-to-right  '     ><div  id=\"voice-of-patient\"  class='avia-icon-list-container av-lhozwd8x-1be681dc2abe6f22e48afabf03d4786f  avia-builder-el-55  avia-builder-el-no-sibling  do-service-details-title'><ul class='avia-icon-list avia_animate_when_almost_visible avia-icon-list-left av-iconlist-small av-lhozwd8x-1be681dc2abe6f22e48afabf03d4786f avia-iconlist-animate'>\n<li><div class='iconlist_icon av-lhozw8e3-6d3a7bc3b6ea08b5e8fb2c3ab9876615 avia-font-entypo-fontello'><span class='iconlist-char' aria-hidden='true' data-av_icon='\ue80b' data-av_iconfont='entypo-fontello'><\/span><\/div><article class=\"article-icon-entry av-iconlist-empty\"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconlist_content_wrap\"><header class=\"entry-content-header\"><h3 class='av_iconlist_title iconlist_title_small  '  itemprop=\"headline\" >Voice of Patient<\/h3><\/header><div class='iconlist_content '  itemprop=\"text\" ><\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><div class=\"iconlist-timeline\"><\/div><\/li>\n<\/ul><\/div><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-1sho950-ccbbd7509f273886f270bff52f40b459 av_two_fifth  avia-builder-el-56  el_after_av_one_third  el_before_av_one_fourth  do-service-details-description-container flex_column_table_cell av-equal-height-column av-align-top  '     ><section  class='av_textblock_section av-lhp07gcw-559943b8eea67f4cbd226a132703d05b '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock do-service-details-description'  itemprop=\"text\" ><p><strong>Patient:innen &#8211; oder allgemeiner Kund:innen und Nutzer:innen &#8211; in die Produktentwicklung von Healthcare-Produkten einzubeziehen, ist l\u00e4ngst etablierte Praxis. Doch wenn es um Marktzugangs- oder Go-to-Market-Entscheidungen geht, kommt es auf Nuancen an.<\/strong><\/p>\n<p>\u00c4hnlich wie Voice-of-Prescriber-Studien sind Voice-of-Patient-Studien eine unserer erkenntnisreichsten, schlagkr\u00e4ftigsten und dadurch auch am h\u00e4ufigsten eingesetzten Methodiken, um unsere Kund:innen bei Market-Access- und Go-to-Market-Entscheidungen zu unterst\u00fctzen. Qualitative Voice-of-Customer Studien erm\u00f6glichen eine individuelle Bewertung Ihrer Value Proposition: Wie nehmen Patient:innen, Kund:innen und Nutzer:innen mein Produkt wahr? Vermitteln wir die richtigen Botschaften auf die richtige Weise? Haben wir den richtigen Fokus gesetzt? Haben wir etwas \u00fcbersehen?<\/p>\n<\/div><\/section><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-z2fysk-3923e205bb77b80a40daa3cda5ac05be av_one_fourth  avia-builder-el-58  el_after_av_two_fifth  avia-builder-el-last  do-service-details-sidebar-container flex_column_table_cell av-equal-height-column av-align-top  '     ><p><div  class='avia-buttonrow-wrap av-14mfh39-65346befe04fe3a9247f24cf9a27f29c avia-buttonrow-center  avia-builder-el-59  el_before_av_image  avia-builder-el-first  do-button-row-primary-secondary'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-34ydc5-99e980e5f8c21cdca9e73c59253c4275\">\n#top #wrap_all .avia-button.av-34ydc5-99e980e5f8c21cdca9e73c59253c4275{\nmargin-bottom:5px;\nmargin-right:3px;\nmargin-left:3px;\n}\n<\/style>\n<a href='https:\/\/digital-oxygen.com\/de\/whitepaper-voice-of-customer\/'  class='avia-button av-34ydc5-99e980e5f8c21cdca9e73c59253c4275 avia-icon_select-yes-left-icon avia-size-large avia-color-theme-color'  target=\"_blank\"  rel=\"noopener noreferrer\" ><span class='avia_button_icon avia_button_icon_left ' aria-hidden='true' data-av_icon='\ue84c' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Zum Whitepaper<\/span><\/a>\n<\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-32xhok-b85dc609798afdab400557ffd1e30899\">\n.avia-image-container.av-32xhok-b85dc609798afdab400557ffd1e30899 img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-32xhok-b85dc609798afdab400557ffd1e30899 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-32xhok-b85dc609798afdab400557ffd1e30899 av-styling- avia-align-right  avia-builder-el-60  el_after_av_buttonrow  avia-builder-el-last  do-service-details-sidebar-illustration'   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-21896 avia-img-lazy-loading-not-21896 avia_image ' src=\"https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2023\/05\/market-insights_voice-of-patient.svg\" alt='' title=''   itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/p><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_11'  class='avia-section av-f2rasc8-5a79501b7a78b61b2d8abf2375298f39 main_color avia-section-default avia-no-border-styling  avia-builder-el-61  el_after_av_section  el_before_av_section  do-publications-spotlight-container avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-20581'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-efn0xso-c55deb01fef8b1d2ba291a2379bfa46d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock do-spotlight-spotlight-label'  itemprop=\"text\" ><h5>Spotlight<br \/>\nHealthcare Insights<\/h5>\n<\/div><\/section>\n<div  class='flex_column av-dzhgq3c-c1bf6255076c4df812c59b1ce19a61e4 av_one_full  avia-builder-el-63  el_after_av_textblock  avia-builder-el-last  do-publications-slider-animation first flex_column_div av-animated-generic bottom-to-top  column-top-margin'     ><div  data-slideshow-options=\"{&quot;animation&quot;:&quot;fade&quot;,&quot;autoplay&quot;:false,&quot;loop_autoplay&quot;:&quot;once&quot;,&quot;interval&quot;:&quot;8&quot;,&quot;loop_manual&quot;:&quot;manual-once&quot;,&quot;autoplay_stopper&quot;:false,&quot;noNavigation&quot;:false,&quot;show_slide_delay&quot;:90}\" class='avia-content-slider avia-content-slider-active avia-content-slider1 avia-content-slider-odd  avia-builder-el-64  avia-builder-el-no-sibling  do-spotlight-spotlight-slider av-slideshow-ui av-control-default   av-no-slider-navigation av-slideshow-manual av-loop-once av-loop-manual-once '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Blog\" ><div class=\"avia-content-slider-inner\"><div class=\"slide-entry-wrap\"><article class='slide-entry flex_column  post-entry post-entry-25078 slide-entry-overview slide-loop-1 slide-parity-odd  post-entry-last  av_fullwidth first real-thumbnail posttype-post post-format-standard'  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><a href='https:\/\/digital-oxygen.com\/de\/technologielandschaft-fuer-fortgeschrittene-diabetesbehandlung-2026\/' data-rel='slide-1' class='slide-image' title='Technologielandschaft f\u00fcr fortgeschrittene Diabetesbehandlung 2026'><img decoding=\"async\" width=\"1875\" height=\"984\" src=\"https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2026\/03\/Landscape-2026-DE.png\" class=\"wp-image-25065 avia-img-lazy-loading-not-25065 attachment-no scaling size-no scaling wp-post-image\" alt=\"\" srcset=\"https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2026\/03\/Landscape-2026-DE.png 1875w, https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2026\/03\/Landscape-2026-DE-300x157.png 300w, https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2026\/03\/Landscape-2026-DE-1030x541.png 1030w, https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2026\/03\/Landscape-2026-DE-768x403.png 768w, https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2026\/03\/Landscape-2026-DE-1536x806.png 1536w, https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2026\/03\/Landscape-2026-DE-1500x787.png 1500w, https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2026\/03\/Landscape-2026-DE-705x370.png 705w\" sizes=\"(max-width: 1875px) 100vw, 1875px\" \/><\/a><div class=\"slide-content\"><header class=\"entry-content-header\"><h3 class='slide-entry-title entry-title '  itemprop=\"headline\" ><a href='https:\/\/digital-oxygen.com\/de\/technologielandschaft-fuer-fortgeschrittene-diabetesbehandlung-2026\/' title='Technologielandschaft f\u00fcr fortgeschrittene Diabetesbehandlung 2026'>Technologielandschaft f\u00fcr fortgeschrittene Diabetesbehandlung 2026<\/a><\/h3><span class=\"av-vertical-delimiter\"><\/span><\/header><div class=\"slide-meta\"><time class='slide-meta-time updated'  itemprop=\"datePublished\" datetime=\"2026-03-09T15:08:26+02:00\" >9. M\u00e4rz 2026<\/time><\/div><div class='slide-entry-excerpt entry-content'  itemprop=\"text\" >Die \u201eAdvanced Diabetes Technology Landscape 2026\u201d ist ein umfassender \u00dcberblick \u00fcber Unternehmen, die die Zukunft der Diabetesversorgung gestalten.<div class=\"read-more-link\"><a href=\"https:\/\/digital-oxygen.com\/de\/technologielandschaft-fuer-fortgeschrittene-diabetesbehandlung-2026\/\" class=\"more-link\">Weiterlesen<span class=\"more-link-arrow\"><\/span><\/a><\/div><\/div><\/div><footer class=\"entry-footer\"><\/footer><span class='hidden'>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" >\n\t\t\t\t\t\t<span itemprop='url'>https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2026\/03\/Landscape-2026-DE.png<\/span>\n\t\t\t\t\t\t<span itemprop='height'>984<\/span>\n\t\t\t\t\t\t<span itemprop='width'>1875<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<span class='av-structured-data'  itemprop=\"publisher\" itemtype=\"https:\/\/schema.org\/Organization\" itemscope=\"itemscope\" >\n\t\t\t\t\t\t<span itemprop='name'>Werner Witte<\/span>\n\t\t\t\t\t\t<span itemprop='logo' itemscope itemtype='https:\/\/schema.org\/ImageObject'>\n\t\t\t\t\t\t\t<span itemprop='url'>https:\/\/digital-oxygen.com\/wp-d3613-content\/uploads\/2025\/01\/Digital-Oxygen-Logo-schwarz.png<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t\t\t<\/span><span class='av-structured-data'  itemprop=\"author\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/Person\" ><span itemprop='name'>Werner Witte<\/span><\/span><span class='av-structured-data'  itemprop=\"datePublished\" datetime=\"2023-05-15T14:31:19+02:00\" >2026-03-09 15:08:26<\/span><span class='av-structured-data'  itemprop=\"dateModified\" itemtype=\"https:\/\/schema.org\/dateModified\" >2026-04-01 09:35:00<\/span><span class='av-structured-data'  itemprop=\"mainEntityOfPage\" itemtype=\"https:\/\/schema.org\/mainEntityOfPage\" ><span itemprop='name'>Technologielandschaft f\u00fcr fortgeschrittene Diabetesbehandlung 2026<\/span><\/span><\/span><\/article><\/div><\/div><\/div><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='contact'  class='avia-section av-6v66da0-156ff855ae9cce1ba4c92f95a9ccaf0d main_color avia-section-default avia-no-border-styling  avia-builder-el-65  el_after_av_section  el_before_av_section  do-section-title-container avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-20581'><div class='entry-content-wrapper clearfix'>\n<section  class='av_textblock_section av-684kyyg-bc9a806d0834cc21c32ae9cd9e672d3c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock do-section-title'  itemprop=\"text\" ><h2>Kontakt<\/h2>\n<\/div><\/section>\n<\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_13'  class='avia-section av-5qbherc-5bab16462ea92b935b1d2bc75475d7cf main_color avia-section-default avia-no-border-styling  avia-builder-el-67  el_after_av_section  el_before_av_postcontent  do-contact-container avia-bg-style-scroll av-minimum-height av-minimum-height-custom av-height-custom  container_wrap fullsize'   data-av_minimum_height_px='300'><div class='container av-section-cont-open' style='height:300px'><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-20581'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-5dswk54-b985285b4d00a2cbeb7af3cdd15e261e sc-av_one_fifth av-break-at-tablet-flextable av-equal-height-column-flextable'>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" 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type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-48fgg2g-3dfab87591f89a955edf62e10334aa3f\">\n.flex_column.av-48fgg2g-3dfab87591f89a955edf62e10334aa3f{\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-48fgg2g-3dfab87591f89a955edf62e10334aa3f av_one_fourth  avia-builder-el-70  el_after_av_one_fifth  el_before_av_one_half  do-contact-details-container av-break-at-tablet flex_column_table_cell av-equal-height-column av-align-top av-zero-column-padding  '     ><p><section  class='av_textblock_section av-3yelmbc-fbe79c01798b56acac3b7e50259f3c50 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock do_contact_details_name'  itemprop=\"text\" ><p>Torsten Christann<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-3nvtn94-35f7a12504098a87c446e18c1273af8c '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock do_contact_details_role'  itemprop=\"text\" ><p>Managing Partner<\/p>\n<\/div><\/section><br \/>\n<section  class='av_textblock_section av-366h460-6cea7e04b7fed233a9d148545df44a12 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock do_contact_details_phone_mail'  itemprop=\"text\" ><p><a href=\"tel:00491724543310\">+49 (0) 172 4543 310<\/a><\/p>\n<p><a href=\"mailto:healthcare@diox.de\">healthcare@diox.de<\/a><\/p>\n<\/div><\/section><br \/>\n<div  class='avia-buttonrow-wrap av-lhq8x3oh-0228f9f8ded63f0320aeceeb241d287e avia-buttonrow-left  avia-builder-el-74  el_after_av_textblock  avia-builder-el-last  do-button-row-primary-secondary do-contact-button-linkedin'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-lhq8x29g-e938b5a63bfa272db7da7406b16e7432\">\n#top #wrap_all 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